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Judge, 1912-02-03 · page 2 of 23

Judge — February 3, 1912 — page 2: what you’re looking at

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Judge — February 3, 1912 — page 2: Judge, 1912-02-03

What you’re looking at

This page is primarily an **advertisement for Apollinaris mineral water**, positioned as "The Queen of Table Waters." The ad emphasizes purity and refreshment. Below it is a nostalgic article titled **"The Good Old Days,"** illustrated with a vintage-style cartoon showing people in old-fashioned dress. The piece contrasts modern conveniences (electricity, refrigeration, plumbing) with the simpler past, celebrating pre-industrial life with some irony. It humorously lists what didn't exist then—"No telephones," "No automobiles"—while romanticizing manual labor and home-based living. The satire appears gentle, mocking the widespread nostalgia of the era rather than making sharp political commentary. This reflects early 1900s anxiety about rapid modernization.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Vol. LXII February 3, 1912 e No. 1581 Pure, Healthful, Refreshing Apollinaris “THE QUEEN OF TABLE WATERS” Advertising of Advertising—A Series of Wee! the good old days. We had what? No telephones. No motor car No modern vent No modern plumbing. No modern refrigeration. No modern heating. No gas and electric ranges. No prepared foods No sewing machines. No pneumatic cleaners No carpet sweepers. No elevators. No electric trai the village hack. tient or the need of \_ of a problem was necessary. we opened the w fer through. For heat we pulled up to the grate of the stove, and were roasted in front and frozen bebind. We hung our food in the cistern, round our beads, No electric of acetyline lights. + and trolleys. indo’ or out “THE GOOD Let's be frank, and give only due credit to Instead we walked, or drove in our coach or We waited for the mails, sent a special messen- ger, or trudged along ourselves, if ick and personal solution were impa- ly Talks—No. 3 OLD DAY We roused out early in the to make the kitchen fire. We fied up all the foods, and got ready for some the night before, as we were ready for bed. We sewed by hand, the fabrics. This kept our hands good and left plenty of room for gossip, so that we co hate someone, and ourselves in the ba We did all the housework cloth and the broom. We delighted in climbing stairs, We read under the glow of a flickering lamp or candle. We stayed at home for the most part, unless ery near neighbor. We Jidn't have to We never ry mornings d made we dropped in on had lots of local , think of the rivalry of distant citi saw them, We had no modern magazines and newspapers. A watch cost two hundred dollars. Books were high. We did without Like it? No, of cour knowing condi The greater freedom on those days was the greater room for growth. advertising and kindred pul and editorial pages for the better, broader, men and morals of today. Who could, nd are? jon't like it. ns as they were in the news We have freed our slaves—the women of our homes, And we all have lots of good things and good bout which grandfather never dreamed as be sat before the evening glow, and sored, Advertising Manager LESLIE-JUDGE CO. Picture Ofer—An’ attractive picture, suitable for fram. ing, will be sent postage-paid to each person w wakes a reply to this coupon. In answering advertisements please mention JUDGE. It will be Copyrigh. 1912. by Lestie-Judge Company. tered at the Post-office at New York, Matter. Cable Address. : , 0032 Madison Squi Published weekly by Lestie-Judge Company, Brunswick Building, 225 Fifth Avenue, New York. cher, President. z leicher, Secreta A. E. Rollauer, Assistant Tre: CONTENTS: Cover Design. Grant E. Hamilton Too Much Handling A Lost-Lover's Valentine Charles Irvin Junkin Grace McKinstry Twenty Greatest Books William J. Burtswher February . . McLandburgh Wilson Primary Lessons in Geography Carleton G. Garretion Editorials— Business! Governor Wilson's Pension Don't Write. Telephone. Regulating the Tip The Good Saint's Day Valentine Vagaries J J O'Connelt Vance ©. Criss As You Like It. . Louis Schucider Alma Martin Robert D. Heinl Suffragette’s Mother Goose Capitol Humor =. Players We Meet on the Rialto The Modern Woman Etc. Ete. SUBSCRIPTION One year, or 62 numbers - Six months, or 26 numbers . Thirteen weeks - - : . Subscriptions payable in advance by draft on New York, or by express or postal order. Postage free in the United States, its dependen- cies, and Mexico. To Canadian Provinces add [0 cents a year for postage; to all foreign countries dd $1.00 a year. RATES. + $5.00 280 1.25 — International News Com- pany. Bream's Building, Chancery Lane, E. C., London; Brentano's, Avenue de U Faris; Saarbach's News Exchange, 16 John Street, Adelphi, Rue de la Victoire, Faris; 1 Clara Germany. London; Strasse, Mai Subscriptions and advertising for all the publi- cations of Leslie-Judge Company will be taken at regular rates at any of the above offices. Contributors must include a stamped and self- aldressed envelope with all manuscripts, otherwise return of the latter when found unavailable cannot be guaranteed. We receive such material, submit- ted for publication, only on condition that we shall not be held responsible for its loss or injury while in our hands or in transit, If JunGe cannot be found at any news-stand, the publishers will be under obligations if that fact be promptly reported on postal card or by letter. BACK NUMBERS: Present year, 10 cents per copy ; 1911, 20 cents ; 1910, 30 cents, ete. The contents of Junar. are protected by copyright in both the United States and Great Britain. WESTERN ADVERTISING OFFICE: Marquette Building, Chicago, Nl. LESLIE-JUDGE COMPANY 225 Fifth Avenue, New York eppreciated. comicbooks.com