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Judge, 1912-01-27 · page 2 of 24

Judge — January 27, 1912 — page 2: what you’re looking at

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Judge — January 27, 1912 — page 2: Judge, 1912-01-27

What you’re looking at

This page is primarily **advertising rather than satirical content**. The main features are: 1. **Lakewood Hotel ad** (top left): A straightforward resort advertisement for Lakewood, New Jersey, near New York City, promoting its golf courses and exclusive American Plan accommodations. 2. **"Advertising of Advertising" article** (center): A satirical piece titled "Who Pays For Advertising?" discussing James A. Bailey (of the famous Barnum & Bailey Circus). The text explains how Bailey's death created a succession crisis and illustrates advertising's power through his historical show business success. 3. **"A Live Wire for You"** (right): A product advertisement for artist's proofs costing 25 cents, with a coupon for "The Live Wire Girl" by Judge/Leslie Judge Co. The page reflects early 20th-century advertising and trade publication practices.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The LAKEWOOD HOTEL LAKEWOOD, N. J. THE HOTEL THAT MADE LAKEWOOD FAMOUS NOW OPEN UNDER THE DIRECTION OF MR. LOUIS FRENKEL. OF THE HOTEL KAATERSKILL KAATERSKILL, N.Y Lakewood is one hour and thirty minutes from New York city, and for its climate, its pine trees, and its wonderful dry air it has no equal Prospective patrons going to Lakewood will find the Hotel Lakewood one of the best managed hotels in the world Special inducements will be made for parties who wish to spend the season at this wonderful resort ‘There is also in connection with this hotel one of the finest 18 hole golf courses in America ‘The hotel will be conducted on the most exclusive lines on the American plan. F. H. NUNNS, Manager Advertising of Advertising KY) A Series of Weekly Talks No. 2 A | ive Wire for You 8, Oss | While they last you : can have an_ artist's proof in colors for 25 cents. Who Pays For Advertising? | ley with his original attractions intact Suitable for framing titi th saben Sa rated confine ct th —it 1s a_ stunning a Foe Gtesppoiated:” No Tanreptance came, picture — no adver- tising matter. sole owner of the Earth,” will he When Bailey Instead, he was confron after by advertisements whic had ordered, bearing Barnum’s telegram, wit ee Boe What Bersus Wilaks, of the Sign and mail this in the World! ticularly for so you gaman. Bu - . Barnum went, peo- . Wea take te Finto ple were reading. that advertiemnent | coupon with 25 cents fifth of the cash. Fast was no k his show he | . F outlay, anid notes followed! him. In the in stamps or money for the pst regu- dd on the same days, | larly 8120,- tents rivalled each other. | order at once. 000 under such circumstance: had as big and as good a show Other showmen looked on, and shook respects nd the | : their heads. baby elephant was on which mono! Y ai drew tly, there + mere people than Barnum’s. Never was . d then n burst of sur. there such a fight in circusdom:, and 225 Fifth Ave., New York prise in circus¢ for one of his e' . But what could he have phants presented him with a haby— ng? And the . the first born in captivity! should take home to our- COUPCN NC The news spread like wildfire. selves, therefore, is this: Z It reached Barnum. Back fle Just as ¢ made known gram offering Hailey > .and JUDGE, New York. i 00 for the attracted such immense | What he could wel afr to give better Enclosed find 25c, for which send 2 an atures at the same old price, so a 7 t would wip manufacturer ora merchant can, by me, postage paid, an artist's proof of ~ all but a small part increasing the volume of his busi- : nary of the awful di nest, through advertising, gice better | The Live Wire Girl. values than one who does not adrertixe. framing, will be sent p person who makes a reply to In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com