Judge — January 27, 1912 — page 2: what you’re looking at

What you’re looking at

# Page Analysis: Judge Magazine This page is primarily **advertising rather than satirical content**. The main features are: 1. **Lakewood Hotel ad** (top left): A straightforward resort advertisement for Lakewood, New Jersey, near New York City, promoting its golf courses and exclusive American Plan accommodations. 2. **"Advertising of Advertising" article** (center): A satirical piece titled "Who Pays For Advertising?" discussing James A. Bailey (of the famous Barnum & Bailey Circus). The text explains how Bailey's death created a succession crisis and illustrates advertising's power through his historical show business success. 3. **"A Live Wire for You"** (right): A product advertisement for artist's proofs costing 25 cents, with a coupon for "The Live Wire Girl" by Judge/Leslie Judge Co. The page reflects early 20th-century advertising and trade publication practices.