Judge, 1911-12-02 · page 24 of 24
Judge — December 2, 1911 — page 24: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a full-page advertisement for the Perfection Smokeless Oil Heater, manufactured by Standard Oil Company. The page features product marketing rather than editorial content. It displays the heater's technical specifications (central draft, enameled drum, light construction, water-heating capability, one-gallon fuel capacity) alongside numerous illustrative vignettes showing women and families using the device in domestic settings—bedrooms, kitchens, living rooms. The accompanying text emphasizes practical benefits: warmth without smoke, odor, or waste; safety features preventing the flame from "creeping up"; portability between rooms; and affordability. This represents typical early 20th-century advertising strategy: using domestic scenes and family comfort imagery to market heating technology to homemakers. No satire or political commentary is present—Judge magazine simply sold advertising space to major corporations like Standard Oil.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Warm up your chilly rooms with a Per- fection Smokeless Oil Heater. Itis simple, convenient, quick. It supplies pleasant warmth without smoke, odor or waste. ERFECTIO SMOKELESS The Perfection Smokeless Oil Heater has a patented burner so adjusted that the wick cannot be turned up to the smoking point. This absolutely prevents all possibility of the flame egy “creeping up” if the lighted heater is left unwatched. — Light The Perfection Smokeless Oil Central Draft The Perfection Smoke- less Oil Heater is equipped with a cen- tral draft, which gives the most satisfactory combustion. The Perfection burns the oil cleanly, without odor and without waste. Enameled A striking feature of the Dram Perfection Smokeless Oil Heater is the new tui- quoise-blue enameled drum. It is the same enamel used on the best grade of cooking utensils. It prevents rusting, and gives the heater a bright, attractive appear- ance. Parts Heateris unusually lightanddur- able, because light, unbreakable stamped steel is used instead of heavy, brittle cast iron, The Perfection can be easily carried from room to room. Other — The Perfection Smokeless Features i! Heater is equipped with a damper top, which opens for water heating. The oil fount holds one gallon, enough to burn steadily for about nine hours, An indicator on the fount shows just how much oil it con- tains at any time. All the features of the Perfection Smoke- less Oil Heater combine to make it the most efficient oil heater yet produced. ‘The Perfection Smokeless Oil Heater is 25 inches high and weighs only 11's pounds. ‘The low price will probably surprise you. Get one now. Have it all winter—ready for instant use. Sold wherever good stoves are sold. a Perfection Smokeless Oil Heater. Ask your dealer to show you Be sure it’sa PERFECT ON, If your dealer shouldn’t have it, write us. We will see that , ou are supplied. Address our nearest agency. Standard Oil Company Uncorporated)