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Judge, 1911-10-21 · page 21 of 24

Judge — October 21, 1911 — page 21: what you’re looking at

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Judge — October 21, 1911 — page 21: Judge, 1911-10-21

What you’re looking at

This page is primarily a **Schlitz beer advertisement** with satirical joke columns on the left side—typical of Judge magazine's format mixing humor with advertising. The **jokes** reference absent public figures ("Out of Sight"): Theodore Roosevelt, Richmond Pearson Hobson, and the Count de Castellane are mentioned as people Judge readers haven't heard from recently. These appear to be topical references to prominent figures who've faded from news—the humor lying in their disappearance from public discourse. The **Schlitz ad** emphasizes purity through brown glass bottles, which protect beer from light decay. It highlights their Bohemian hops, filtered air, sterilized bottles, and deep underground water source—marketing claims emphasizing quality control and scientific brewing. The tagline "The Beer That Made Milwaukee Famous" anchors Schlitz's regional reputation. A secondary **Hotel Rudolf advertisement** appears at bottom, promoting Atlantic City accommodations. The page reflects early 20th-century advertising that combined quality claims with emerging "scientific" brewing language to differentiate products in a competitive market.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Out of Sight. It's quite a while Since we have saw A reference | x Tey Tan et b: Made Pure It is quite a while, - We shout with glee, S ARRAS : K t P Since we have heard ‘ : ep ure From Richmond P. Schenectady Union-Star. My \ Oe I 9 * For quite a while t = t's the We've borne the strain. Where is the Count De Castellane? b f A ae —Chicago Record-Herald. B r 9 It seems to be An age or more . Since we have heard B r@] t t le From Theodore. o —Detroit Free Press. . A Live Agent. Cleanliness is a science where Schlitz is The east Ohio conference was kept in £ brewed. We filter even the air where the uproar of laughter during the few y ° inutes the presiding bishop-on Thurs: ; , beer is cooled. Then we filter the beer. fay morning allowed Dr. Krantz, the UY +3 representative of the Methodist Book Then we sterilize every bottle. Concern. Dr. Krantz came, he said, to i ia : {rum up trade, and he did it with such We go to Bohemia for hops. Our barley is spirit and good humor that his speech selected by a partner in our business, rasa continual laugh. He wound up Be . The water is brought from rock 1,400 feet |About the things he has to sell underground. Our yeast is produced forever from Will not make the shining dollars the same mother cell. Like he who climbs a tree and hollers.’* oungetown Telegram. Schlitz beer is sent to you in Brown Bottles, protecting its purity Keeping His Word.—‘*Why are you from the brewery to your glass. Light starts decay even in pure eee Miller jokebook? It’s | beer, Dark glass gives protection against light. “I was due to attend a banquet to- . Light, and I just telegraphed ’em that I If you knew what we know about beer, you would say, ‘“Schlitz— ‘vould be with ’em in spirit.’’—Louis- H ¢. ” hlle Courier-Journal. Schlitz in Brown Bottles. The Limi He told me he had never wed befor “Oh, well, you mustn’t count one or ‘0 times!” Order a case from your dealer today. “I wouldn't. But I find that last Sea owen 0 GE inter he loved practically an entire “e o minary.""—Red Hen. branded ““Schlite. ,Problem.—‘‘There is one thief who is ee a Make da The Beer ‘Some am | That Made Milwaukee Famous ‘The man who steals a kiss."’—Balti- ore American. ‘arte and Tierce.— He—"'What do you P Q theese: | : OTEL RUDOLF She— "Talk about the faults of you Fi > [2] Fen. What do you do at yours?” A i 5 ATLANTIC CITY, N. J. He—"Try to forget the faults of you oS Ren vmen,”—Boston Transcript. : On the Ocean Front. Always Open Mod: = f \ ae Offering every appointment for comfort and luxury. oa ern Housekeeping. — Is your wife | Hot and cold sea and fresh water in all baths. “Oh, fair! She’s well up on food 3 e merit lues, but she isn’t so good at a chem- — American and European plans. analysis."’"—Blue Bull, Servant—“1P YER PLEASE, MUM, 'ERE’S THE DELEGATE ILLMAN, ———— OF THE DOMESTIC’S UNION COME TO SEE YOU ABOUT THAT Ms Api Sad JOEL Hi : ethers will find Mrs. Winslow's Syrup the LITTLE SHINDY YOU AND I HAD Last NiGHT!"—London : Soothing Syrap Amy “remedy for their children. 25c. a Opinion. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com