Judge, 1911-10-07 · page 21 of 24
Judge — October 7, 1911 — page 21: what you’re looking at
What you’re looking at
This page combines vintage humor cartoons with a Schlitz beer advertisement. The top cartoons mock everyday frustrations: 1. **"I Ordered Some Material"**: A customer complains about delayed merchandise; the clerk suggests she's been indecisive, implying women change their minds constantly—a period stereotype. 2. **"Helping Home Industry"**: A cabman admits he *profits* when travelers miss trains, sarcastically suggesting self-interest masquerades as civic duty. 3. **"For Value Received"** and **"Homelike"**: Brief jokes about overcharging and a snobbish British servant unable to shed aristocratic pretension. The dominant content is Schlitz's advertisement emphasizing purity—brown bottles protect beer from light decay, water comes from deep underground, and the brewing process involves extensive filtration. This reflects early 1900s marketing emphasizing scientific cleanliness and ingredient sourcing as selling points. The tagline "The Beer That Made Milwaukee Famous" reinforces Milwaukee's dominance in American brewing at that time.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Brown Bottle Light starts decay even in pure beer. “| ORDERED SOME MATERIAL A WEEK AGO TO ME CCT AND IT HASN’T COME YET. MAY I ASK a + . mt . % Dark glass gives pro- “WE HAVE WAITED FOR YOU TO COME IN AND CHANGE YOUR MIND, MADAM, BEFORE DIs- lt tection against light. MGULING THE CLOTH."--London Opinion. Helping Home Industry.—-""That bag. a ‘ The brown bottle protects man doesn’t seem to take muc G -_ : * Rterest in helping a traveler along,” / : Schlitz purity from the brewery sid the impatient tourist. N = to your glass. “Course not,’’ replied the cabman. ‘ ‘ a “He’s got the interest of the town at | 7 “ % heart. Every train you miss means Our barley is selected that much more business for our hotel.’” Don't say by one of the partners in —Boston Herald. our business. ; “ ‘“ For Value Received.—Liveryman (to r . tder)—""Here! What's this? Half a Beer '! We go to Bohemia for dollar? Why, you've been out two hops. bours!’” | . Rider—"'So I may have; but I'veonly | Say - The water is brought va enue Bite fen min- ‘% eg. from rock 1,400 feet under ground. Homelike.—A British baronet is work- . . ig as a janitor in New York. Just Not only is Schlitz beer cald not get away from his autocratic | filtered through white wood tendencies.-- Dayton Journal. | . sp ee : pulp, but even the air in which it is cooled is filtered. It is aged for months in glass enameled tanks. It cannot cause biliousness. It will not ferment in your stomach. ' If you knew what we know about beer, you would say, “Schlitz—Schlitz in Brown Bottles.” Order a case from your dealer today. See that crown or cork is branded ‘‘Schlita.** The Beer That Made Milwaukee Famous 3 10c. Judge’s Library 10c. re ear a ate at October Number SOLD BY ALL NEWSDEALERS BINT lover of @ good cocktail should call for Sbott's Bitters. Makes the beat. C. W. Abbott & (a, Baltimore, Md. Chic leg In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com