Judge, 1911-09-23 · page 21 of 26
Judge — September 23, 1911 — page 21: what you’re looking at
What you’re looking at
This page contains several unrelated humor pieces typical of Judge magazine's format, plus a major **Schlitz beer advertisement**. ## The Humor Pieces The left column features short, mild jokes: a maid not understanding formal service protocols, a motivational poem about smiling through hardship, and anecdotes about farm life and unexpected situations. These are genteel, inoffensive humor aimed at middle-class readers—representative of early-20th-century American periodical comedy. ## The Schlitz Advertisement The dominant feature is a full-page Schlitz beer ad making a specific **technical argument**: that sunlight degrades beer quality, so brown bottles protect it. The ad emphasizes Schlitz's century-old tradition and massive production ("exceeds a million barrels a year"). **Context**: This appears pre-Prohibition (or possibly early Prohibition era, given advertising still ran). The ad targets consumers concerned about beer purity and quality—a common selling point before refrigeration made quality control easier. The brown-bottle protection claim was a genuine competitive advantage in that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mistress—"' Oh, Mary, didn’t you know that you aieays ought to bring me the letters on a salver ?"" New maid—"’ Yes'm, I knew all right, bat I &dn't know you did.'"—London Opinion. “Try to Smile."” Should hard luck come your way— Try to smile! To worry does not pay— Try to smile! The storm clouds of to-day May to-morrow pass away— Try to smile! If your business should go wrong— Try to smile! And ‘*Failure’’ come along— Try to smile! Just strike a quicker pace, And you then may win the race— Try to smile! When you are feeling blue— Try to smile! Should others frown at you— Try to smile! It helps to smooth the road And lightens up the load When you smile! Samuel O. Buckner, in Office and Field, The Rural Uplift.—‘‘Has your family been of much assistance to you in run- ring the place?” “I should say so!’’ replied Farmer Corntossel. ‘*Food has been so high that the summer board season would bave been a failure if it hadn’t been fur nother and our son Josh." s “They saved the expense of help?” “No, sir. But Josh is a right good tand in a poker game, an’ the way nother picked up bridge was somethin’ anazin’.""— Washington Star. Not To Be Dreamed of.—Bang! Bang! He thought that the Germans were tpon him, but he awoke to find that it "as only the boots rapping at his door. “Well, what is it?’” he grumbled. _ “A telegram, sir,’’ replied the boots, in breathless tones. ‘‘Will you open the oor, sir? “Certainly not!’? exclaimed Jones crossly, He was by no mesns anxious toleave his sheltering sheets. “Slip it Under the door, my boy.’” “T can't do that, "' replied the ts anxiously, ‘‘It’s on a tray.”’— Youth's Companion. Mathers will tind Mrs, Winslow's Soothing Syrup the best remedy for their children. bottle ht grows the Many Americans prefer beer in a light bottle. Most brewers follow the course of least resistance. Light starts decay even Dark glass gives protection against light. Schlitz is sold in brown bottles, to protect its purity from the brewery to your glass. The first Schlitz was brewed in a hut over 60 years ago. Now our agencies dot the earth. Our output exceeds a million barrels a year. If you knew what we know about beer, you would say, “Schlitz—Schlitz in Brown Bottles.” Order a case from your dealer today. See that crown or cork is branded ‘‘Schlitz.”” Sofpbele- The Beer - That Made Milwaukee Famous in pure beer. September Number SOLD BY ALL NEWSDEALERS In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com