Judge — September 16, 1911 — page 28: what you’re looking at

What you’re looking at

This is a cigarette advertisement rather than editorial content or satire. It promotes "La Marquise Cigarettes of a 'vintage'" quality, emphasizing their appeal through sophisticated branding ("Marquise" suggesting aristocratic elegance). The image features a stylized portrait of a woman in fashionable 1920s dress—cloche hat, defined makeup, elegant pose with hand to neck—embodying the modern, refined consumer the advertisement targets. The cigarette package is prominently displayed. The "vintage" reference likely appeals to notions of established quality and tradition, marketing these cigarettes as a premium product. The French branding ("Qualité Supérieure") adds Continental cachet. This represents typical early 20th-century luxury goods advertising that associated cigarette smoking with sophistication and modernity, targeting affluent readers of Judge magazine.