Judge, 1911-09-16 · page 26 of 28
Judge — September 16, 1911 — page 26: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a Philip Morris cigarette ad occupying the left half. The ad uses consumer-oriented messaging: it argues that dealers who claim to be "out of stock" are lying, and encourages smokers to demand their preferred size rather than accept substitutes. This reflects early 20th-century retail dynamics and brand loyalty marketing. The right side contains short humorous anecdotes typical of Judge magazine's satirical content—jokes about social awkwardness, miserliness, and miscommunication. "A Grateful Impulse" mocks stinginess (a woman buying extra stamps rather than thanking her rescuer). "The Bridge" satirizes a wealthy businessman too preoccupied with money to consider mortality. These reflect period social anxieties about greed and materialism. The page also includes various patent medicine ads (for tobacco cessation, varicose veins), standard for era publications. The small cartoon at bottom left jokes about commercialized "art"—a vendor selling mass-produced postcards.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Philip Morri ORIGINAL Ci convon Cigarettes Let us consider the dealer a minute---why he “happens” to be out of your cigarette. The size of the cigarette has much to do with its taste--but cheap tobacco remains so forever. In Philip Morris there are five leaders. Plain or cork tips---a size for every taste. The trade faces the problem of supplying all demands---and it takes chances. Your size “P. M.” is just out--but the chances are if you wanted a smoke real badly, you will buy a substitute. The dealer wants yourtrade. Itis your money and you are entitled to what you want. You will get you ask the dealer whether he is in business to please you or himself. If your dealer cannot supply you, certte us PHILIP MORRIS & CO. Ltd. 419 West Broadway NEW YORK 487 St. Catherine Street E., MONTREAL. DBanguot » Ambassador + . ic 5s hj ag WE Gssadlor Bioos Cambridge Tlorrisotte gold t ip) 8100 ‘Jo HENRY LINDENMEYR & SONS PAPER WAREHOUSE Nos, 32, 34 and 36 Bleecker Street Branch Warehouse, 20 Beekman Street, New York | ALL KINDS OF PAPER MADE TO ORDER A GRATEFUL IMPULSE. “‘A penny stamp, please—and, by-the-way, haven't I seen you before ?” “Yes, madam. I had the good fortune to save your life last week "* “To be sure—to be sure—er—two penny stamps, please.""—London Punch. The Bridge. “My friend,’’ said the preacher, “I wish to talk to you about your immortal soul. Have you done anything to insure your entrance into the kingdom of heaven. Let me warn you""— “Oh,’’ the man who was busy trying to get his fiftieth million interrupted, “*I don’t wish to discuss the matter with you now. I'll cross that bridge when I come to it.’” “But, my friend, the trouble is that you are’not going to come to it unless you do some traveling in a different direction from the one in which you are headed."’—Chicago Record-Herald. Real Thing Wanted.—‘‘I want to talk to the office-boy about that ball game yesterday,’’ declared the junior partner. “*You read the accounts of the game,” said the senior partner. “That was the way the umpire saw it. I want to hear about the game as it really happened.”’— Washington Herald. Talked Too Much.—Mrs. Crimsonbeak —‘‘I've been down to the dentist's, and, do you know, my jaw pains me awfully!” Mr. Crimsonbeak—'*Why, whom did you meet to talk to on the way home?” Yonkers Statesman. VARICOSE VEINS, ™27é°> are promptly relleved with inexpens Tt absolutely removes the disease, | Pull particalal mp. W.P Voang. PD. PMS frineficld, Mass Tobacco Habit Banished | DR. ELDERS’ TOBACCO BOON PANISHES all forms of Tobacco Habit in 72 to 120 hours. A posl- tive, quick and permanent relief. Easy to take. No craving for Tobacco after the first dose. One to three boxes for all ordinary cases. We guaran- tee results in every case or refund money. Send for our free booklet giving fall tnformation. Kiders’ Sanatartum, Dept. 43 ‘Bt. Joseph, Mo PUBLIC APPRECIATION OF ART. “ What “s that man doing over there 2” “He's making a picture postcard two yards long In answering advertisements please mention JUDGE. It will be appreciated. Discretion.—‘‘Shall I break the bad news to Justine?”’ “Not this moment. Wait till she has put the plates down."’—Paris Pele Mele. Coming.—First graduate—‘I best that you've got a job on the roa Second ditto—'*Yes; it hasn't reached me yet."’—Boston Transcript. Mothers will find Mrs. Winslow's Soothing Syrap best remedy for their children. 25c. a bottle. comicbooks.com