Judge, 1911-08-26 · page 23 of 28
Judge — August 26, 1911 — page 23: what you’re looking at
What you’re looking at
This page from *Judge* magazine consists primarily of **advertisements** rather than editorial satire. The left column contains brief **humorous one-liners** and anecdotes—typical filler content of the era—poking fun at common social situations: a woman rejecting a suitor's flattery, a man cured of flirting by an aggressive encyclopedia salesman, illegible doctor's handwriting, and bill collectors pursuing wealth. The dominant content is **two full-page advertisements**: 1. **Budweiser** (Anheuser-Busch) emphasizes quality, purity, and broad appeal ("makes it friends EVERYWHERE"), using patriotic imagery of an eagle with ships below—suggesting American strength and commerce. 2. **Brighton Garters** (suspenders) advertises men's accessories at 25-50¢, available at shops or by mail from Philadelphia. Both ads reflect early 20th-century consumer marketing: appeals to quality, national distribution, and mail-order convenience. The page shows how *Judge*, though satirical editorially, relied heavily on advertising revenue.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Story of a Drop of Benzine. —Fhegende Blaetter Not Needed. ‘You're the light of my life!’’ He said to his lass. "Might as well, then,’ said she, “Go turn down the gas.’’ | —Browning’s Magazine. ! | Cured of Flirting. —'‘What cured him if firting?”” He started a flirtation with a lady ho turned out to be selling an ency- opedia at forty pounds a set.'’—-Lon- jon Opinion. Doctor’s Latin.—‘‘I wish you would ive me a copy of that prescription. ”* “You'll have to go to the doctor for t. Inever could read his writing.”” —Browning’s Magazine. The Other Fellow’s.—The bill collec- tis also in pursuit of wealth, but it is erally somebody else’s.— Washington fferatd, How It's Done.—Many a man's char- ‘er isn’t formed tiil it is reformed.— iladelphia Record. Beery lover of a good cocktail should call for t's Bitters. Makes the best. THE TITLE KING OF ALL bottled beers has been earned by Anheuser-Busch for ‘The Old Reliable’’ Budweiser It’s impossible to improve upon its Quality and Purity, because it is brewed only from the best materials and thoroughly aged in the largest storage cellars in the world. Its mildness and low percentage of alcoho) makes it friends EVERYWHERE. Bottled only (with corks or crown caps) at the Anheuser-Busch Brewery St. Louis, Mo. AT THE BEST SHOPS- OR BY MAIL Double | PIONEER SUSPENDER col Grip 0) PHILADELPHIA In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com