Judge — August 19, 1911 — page 2: what you’re looking at

What you’re looking at

# Judge Magazine Page Analysis This page is primarily **advertising**, not political satire. It contains three major ads: 1. **Chiclets gum**: Promotes the product as refined confection for "people of refinement," served at fancy venues. Notes 2,623,412 were sold daily in 1910. 2. **Judge Prints**: Interior decoration service advertisement. 3. **Pabst Blue Ribbon beer**: Markets itself as a "temperance" beverage with low alcohol content (3.5%), positioning beer as acceptable during the Prohibition-era temperance movement. The right column shows "English Importations" with illustrations and captions—brief comedic sketches about British customs and manners rather than political commentary. This reflects early 1900s advertising targeting middle and upper-class consumers while navigating contemporary social movements like temperance.