Judge, 1911-07-01 · page 21 of 24
Judge — July 1, 1911 — page 21: what you’re looking at
What you’re looking at
This Judge magazine page contains satirical comics about suburban life and period advertisements. **The "Mr. and Mrs. Citibred" Comics:** These mock newly wealthy suburbanites purchasing consumer goods they can barely afford. Panel 1 jokes about Mr. Citibred's pretentious language ("grass-shavin' things," "lawnbarber") regarding a new lawn mower. Panel 2 ridicules him comparing the mower's operation to a luxury automobile engine, while Mrs. Citibred wants to "race it" in Yonkers—the humor targeting suburban status-anxiety and conspicuous consumption. Reprinted jokes suggest financial strain: men "mortgaging their homes" for automobiles. **The Advertisements:** Philip Morris cigarettes (various sizes available), Mrs. Winslow's Soothing Syrup (a children's remedy), and the Keeley Cure (an addiction treatment facility network)—all period products reflecting early 20th-century consumer culture and medical practices now considered questionable or harmful. The satire reflects Judge's critique of suburban pretension and emerging consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Mr. and Mrs. Citibred, Suburbanites. Bill Brings Home a Lawn Mower. Zs I | 1. Mr. Citibred—'* What do you think of it, kid? One of those grass-shavin’ things. Every man his own lawnbarber, wot ?”” Mrs, Citibred—'* It's real cute, Billy." First Weighed. — Marketer—‘‘Aren’t you wasting a good deal of that steak in trimming it?’’ Butcher—‘‘No, ma'am; I weighed it first.’’—Toledo Blade. 2. Mr. Citibred—‘' Don't she run easy? Just like a six-cylinder. Here we go up Fifth Avenue ——"’ Could Afford 'Em.—However, it is only fair to say that we know of several men who didn’t have to mortgage their homes to buy their automobiles.—De- troit Free Press. Mrs. Citibred—''1 wanta raz it when you get to Yonkers, Billy."" (Continued on next paged | Mothers will find Mrs. Winslow's Seothing Syrup the best remedy for their children, 25. a bottle. In answering advertisements please mention JUDGE. Philip Morris neo Cigarettes | JF you've tried and failed to enjoy a PHILIP MORRIS the answer is simple. You've never smoked the size that suits your taste. Different size in cigarettes produce a different taste. If you want Turkish tobacco, and nothing else, perfectly blended in a sunlit, sani- tary, Government inspected factory, get the size PHILIP MORRIS that suits your taste and stick to it. If your dealer does not stock your particular size, send us his name and address and remittance for dkcred ‘samsplen: “ The Little Brown Box” PHILIP MORRIS & COMPANY , Limited ey, 419 West Broadway New York Torriseth FACTORIES: 2k ib tp) New York Montreal —_ London Cai Ambassador 3st e J A scientibe remédy which has been skilfully oa BH acd succesfully administered by medical specialists for the past 31 years. At the following Keeley Institutes: Hot Springs, Ark. AUanta, Ga. Ids, Mich. Columbus, 0. Providence, R. 1 Los Angeles. Cal. Dwight, 111. Philadelphia, Pa Cotumbla. & C. San isco, Cal. HIN. Broad St. Salt Lake City. Utah. aahineton D Pittedarg, Pa. Winnipeg, Manttova, Jacksunvitie, Fin. . White Plains. N.Y. «ts Fifth Ave. London, England. comicbooks.com