Judge, 1911-07-01 · page 18 of 24
Judge — July 1, 1911 — page 18: what you’re looking at
What you’re looking at
This page is primarily **paid advertising content** disguised as editorial material. It's written by C.W. Post, founder of Postum Cereal Company, promoting Post Toasties breakfast cereal. The "article" uses pseudo-scientific claims about Russian physiologist Pavlov's digestion experiments to argue that **mental anticipation—not actual food—triggers digestive juices**. The argument: unappealing food doesn't stimulate digestion; appetizing food does. The conclusion: start breakfast with visually appealing Post Toasties to create the mental state necessary for proper digestion. The accompanying cartoons are minor: one shows flag evolution (unrelated to the text), while another illustrates domestic scenes from the accompanying stories. **For modern readers**: This represents early 20th-century advertiser-friendly magazine content where corporations could essentially publish marketing as journalism, using contemporary scientific references (Pavlov) to legitimize product claims that wouldn't survive modern scrutiny.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(A short human-interest story written by C. W. Post for the Postum Cereal Co., Ltd.) Some Day Ask Your Physician To tell you the curious story of how the mind affects the digestion of food. I refer to the condition the mind is in, just before, at the time, or just following the taking of food. If he has been properly educated (the majority have) he will help you understand the curious machinery of digestion. To start you thinking on this in- teresting subject, I will try to lay out the plan in a general way and you can then follow into more minute details. Pawlow (pronounce Pavlof) a famous Russian Physician and Chemist, experimenting on some dogs, cut into the tube leading from the throat to the stomach. They were first put under chloroform or some other anaesthetic and the operation was painless. They were kept for months in very good condition. When quite hungry some un-appetizing food was placed before them and, although hunger forced them to eat, it was shown by analysis of the contents of the stomach that little if any of the digestive juices were found. Then, in contrast, some raw meat was put where they couldn’ reach it at once, and a little time allow- ed for the minds of the dogs to ‘anticipate’ and create an appetite. When the food was finally given them, they devoured it ravenously and with every evidence of satisfaction. The food was passed out into a dish through the opening before it reached the stomach. It was found to be mixed with “ Ptyalin,” the alkaline juice of the mouth, which is important “There’s a Reason”’ THE EVOLUTION OF A FLAG. ; for the first step in digestion. | food had entered. for saying ‘The Memory Lingers”’ breakfast is started with POST TOASTIES. Then an analysis was made of the contents of the stomach, into which no It was shown that the digestive aids of stomach were flowing freely, exactly _as if the desirable food had entered. | This proved that it was not the presence of food | which caused the digestive juices to flow, but the flow was caused entirely and alone as a result of the action of the mind, from “‘ anticipation.” One dog continued to eat the food he liked for over an hour believing he was getting it into his stomach, whereas not an ounce went there; every particle went out through the opening and yet all this time the digestive juices flowed to_the stomach, | Prepared to quickly digest food, in response to the curious orders of the mind. | Do you pick up the lesson? Un-appetizing food, that which fails to create mental anticipation, does not_cause_the_necessary digestive juices to flow, whereas, food that 1s pleasing to the sightand hence to the mind wiz Weil cause the the complicated_machinery of the body tO prepare ina prepare in ;| wonderful way for its digestion. How natural then, to reason that one should sit | down toa meal in a peaceful, happy state of mind and start off the breakfast, say with some ripe de- licious fruit, then follow, with a bowl of crisp, lightly browned, thin bits of corn like Post ‘Toasties, add a sprinkle of sugar and some good yellow cream and the attractive, appetizing picture cannot escape your eye and will produce the condition of mind which causes the digestive juices nature has hidden in mouth and stomach, to come forth and do their work. These digestive juices can be driven back by a mind oppressed with worry, hate, anger or dislike of the disagreeable appearance of food placed before one. Solid facts that are worthy the attention of any- one who esteems prime health and human happiness asa valuable asset in the game of life. when! Sympathy. By CY WARMAY. WEEN you come to think about it, It is really absurd How the movements of the mighty Move the herd. “T shall go and hunt the musk ox,"” Says the King; and in the dusk, North he hikes, and upward goes the Price of musk. “Show me where resides the Rhino," Says the King above his wine; Then the brokers all get busy Buyin’ Rhine. What He Didn't Use. Waiter—‘‘ What is it, sir Tightwad—‘‘Find what discount I'll get on my check if I don’t listen to the music."’ i ae POLLY WANTED A CRACKER Taking Precautions. HE LADY of the house had told the wandering willy that he could have his dinner if he sawed a pile of wood. Not being busy at the moment and wish- ing to show that he was no mere loafer, he went at it. It was a knotty problem he had tackled. Fifteen minutes iater he appeared at the kitchen door. “Got it finished?” inquired the lady kindly. “No'm," he replied; mopping his perspiring brow; ‘‘no’m, I haven't I just thought, before doing any more at it, I'd ask if I couldn't look over your bill of fare.”” In Boston. HAVE counted the beans in a barrel, I have counted the bones in a shad; But up to this time I've not counted ‘The passengers the Mayflower hac In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com