Judge — June 10, 1911 — page 24: what you’re looking at

What you’re looking at

This is a **beer advertisement**, not satirical content. It features a formally-dressed waiter or server presenting a bottle of Pabst Blue Ribbon beer on a platter, positioning the product as a mark of refined hospitality and good taste. The ad argues that serving Pabst Blue Ribbon demonstrates both the host's discernment and respect for guests' refined palates. The tagline claims it's "the ultimate choice of all who have a keen faculty of selection"—flattering consumers by suggesting that choosing this beer signals sophistication and good judgment. The piece exemplifies early 20th-century advertising's appeal to aspirational middle-class values around social standing and etiquette. "Made and Bottled Only by Pabst at Milwaukee" emphasizes quality control and local manufacturing pride.