Judge, 1911-03-25 · page 27 of 30
Judge — March 25, 1911 — page 27: what you’re looking at
What you’re looking at
This page is primarily a **Budweiser advertisement** disguised as editorial content, typical of early 20th-century magazine advertising. The left column shows "Styles Change with the Times"—fashion illustrations from 1895, 1903, and 1911, documenting women's and men's clothing evolution over decades. The main content is a large Budweiser beer ad featuring an eagle protecting a city skyline, emphasizing the brewery's "fifty years unswerving loyalty to the highest ideals of Quality and Purity." The ad targets middle-class aspirations by positioning the beer as premium and reliable. Below are four unrelated short jokes ("No Joking Matter," "A Real Problem," "Mixed," "Reverse Action") typical of Judge's humor section—mostly puns and domestic comedy. The bottom advertises trading cards and bicycle cards (playing cards with decorative designs). **Context for modern readers**: This reflects an era when advertising seamlessly blended with editorial content, and when beer marketing emphasized wholesome "quality" values rather than lifestyle imagery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Styles Change with the Times. The Home of the A. and the Eagle Here visitors are cordially welcomed and are shown the re- sult of over fifty years unswerving loyalty to the highest ideals of Quality and Purity. Here they learn the reasons why “The Old Reliable ”’ Budweiser King of All Bottled Beers stands alone at the top of the world’s best brews. Its mild and exquisite flavor remains always the same—hence its Popularity Eve ere. Bottled only at the Anheuser-Busch Brewery St. Louis, Mo. “No “Joking Matter. Mixed. Griggs—*A coctor claims that some Policeman (to clubman returning home A Real Problem. ailments can be communicated by ahand- —_ late)—‘Here! you can’t open the door Dremer—"Did you ever think what Shake.”’ with that! It’s your cigar!”” you'd do if you had Rockefeller’s in- Briggs—‘Probably he means _ the Clubman—"Great Scott! Then I have . ° grip.”"—Boston Transcript. smoked my latch-key !""—Paris Rire. “Yes; and I've often won- - = he'd do if he had mine." Catholic Times. —Fliegende Blaetter. Reverse Action. “T was fool enough to tell that doctor of yours that you sent me.”” “What difference did that make “He demanded his fee in adv Boston Transcript. ly e I Be SOND FINISH® “kiss and make up’’ stunt with 4 wening G Qualities Youngstown Telegran. { In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com