Judge, 1911-03-25 · page 2 of 30
Judge — March 25, 1911 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **corporate advertisement**, not satire. The American Woolen Company of America uses patriotic language and the "of/by/for the people" framework (echoing Lincoln's Gettysburg Address) to market woolen fabrics and finished garments. The sheep image serves as a straightforward product symbol, not political caricature. The ad emphasizes American manufacturing, employment (30,000 workers), and shareholder value (12,000 stockholders). The rhetorical strategy—invoking democratic principles to promote consumption and American industry—reflects early 20th-century corporate messaging that equated buying American-made goods with civic duty. This appears to be a sincere pitch rather than satirical commentary, using patriotic framing to encourage consumer support for domestic manufacturing during an era of protectionist sentiment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AmericanWoolen Company of America Wm Wood. President. Copyrighted, 1911, Am. Woulem Co., Beat ” “OF THE PEOPLE BECAUSE: We are responsible for the welfare of thirty thousand American workmen, who rely on our annual pay-roll exceeding $13,000,000. “BY THE PEOPLE” Because: We are accountable to over twelve thousand stockholders, whose investment receives due share in our acquired profits. “FOR THE PEOPLE” pecause: Through our organization, the American people employ their methods and their machinery to manufacture annually more than fifty million yards of dependable fabrics, at a price that would be impossible on any smaller scale of production. It is your co-operation which enables us to produce this cloth. Will you in turn demand it? We ask the co-operation of every well dressed American in demanding American Woolen Company’s fabrics, whether purchased by the piece or in the finished garment. By such co-operation you endorse an American industry which offers you a finished product representing substantial economies— economies to which you are entitled and which are yours on demand. Order the Cloth as well as the Clothes. AMERICAN WOOLEN COMPANY OF NEW YORK, J. CLIFFORD WOODHULL, Selling Agent, American Woolen Building, 18th to 1Kh Street, on Fourth Avenue, New York. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com