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Judge, 1911-02-25 · page 23 of 24

Judge — February 25, 1911 — page 23: what you’re looking at

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Judge — February 25, 1911 — page 23: Judge, 1911-02-25

What you’re looking at

This is a **full-page advertisement**, not a cartoon, by Canadian whisky manufacturer Hiram Walker & Sons. It claims victory in a four-year legal battle over the Pure Food Law (enacted 1906). The dispute centered on **fusel oil**, a chemical byproduct in whisky. Walker's Canadian Club was condemned because it contained *minimal* fusel oil (removed through refinement), while Kentucky distillers argued *authentic* whisky must contain fusel oil. The Bureau of Chemistry agreed with Kentucky producers. Walker celebrates **President Taft's intervention** and the Attorney General's decision overturning the Bureau's position, allowing their label unchanged. The ad invokes Dr. H.W. Wiley's 1893 World's Columbian Exposition award for Canadian Club's purity—ironically from the same Bureau that later attacked them. The underlying issue: competing definitions of product authenticity, with government agencies initially favoring established (if chemically inferior) Kentucky whisky over refined Canadian imports. Walker frames their victory as defending rational regulation against bureaucratic overreach.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE PURE FOOD LAW—A MAGNIFICENT VICTORY Never was such a law more needed than in this country, nor more welcome than to us, who have suffered enormously from the fraudulent imitation of popular labels. This law, some years ago, would have saved us hundreds of thousands of dollars. Yet, to our amazement, a law designed to’ protect honest manufacturers no less than the public, was immediately made the pretext for an attack upon our world-wide and previously unimpeached reputation. After a costly contest, lasting four years, we have gained a signal and complete victory; in doing which, we have also shown that the law is the just measure it was intended to be. We have not, as the public has been led to believe, obstructed the PURE FOOD LAW nor opposed the views of the GOVERNMENT. We have simply resisted a mere Bureau’s usurpation of authority, and its novel and preposterous theories, submission to which would have driven us out of the American market. The story is almost incredible, and difficult to tell briefly; yet, in justice to ourselves, and to the patrons who have remained so splendidly loyal to us, we must outline the facts. For generations, the one universally recognized impurity of Whisky has been FUSEL OIL, which we have always removed by distillation. The Bureau referred to, as late as 1904, insisted that to be ‘‘good for con- sumption” Whisky must have practically no FUSEL OIL. Kentucky “ Straight Whisky,’’ when new, is rank with FUSEL OIL, but the makers always assured con- sumers that this noxious impurity was transformed by age into delightful ethers, etc. A few years ago it was found that age makes no change in the FUSEL OIL except to remove its vile odor. The Kentucky distillers, knowing well the aversion to FUSEL OIL, were in desperate straits; so they boldly declared that REAL Whisky, new or old, must contain all the FUSEL OIL, and denounced all REFINED WHISKY as a base imitation. And the Bureau backed them up. This is no pleasantry, but sober fact. CANADIAN CLUB WHISKY was condemned, solely because it contains practically no FUSEL OIL Some months ago, President Taft, after a searching investigation by the Solicitor-General, overruled the Bureau completely. Now the Attorney-General has decided that the PURE FOOD LAW does not require our label to be changed by a single letter. At the WorLp's COLUMBIAN EXPOSITION in 1893, Dr. H. W. Wiley, then, as now, Chief of the Bu- reau referred to, reported CANADIAN CLUB to be “pure and fully up to the examination required,” and, by authority of Congress, it received an award for ‘‘ Fine aroma, very pleasant taste, thorough maturity, purity and absence of alien matter,” which expresses every excellence any whisky can possess. CANADIAN CLUB is the same now as then. If any consumers really want FUSEL OIL in their whisky, they should use Kentucky “Straight Whisky :”” CANADIAN CLUB will not suit them. All who desire that the PURE FOOD LAW shall be rationally adminis- tered, and not as the weapon of any one man, should send for our History of this remarkable case. Please name this paper. HIRAM WALKER & SONS, Limited, Walkerville, Ontario, Canada. In answering advertisements please mentiun JUDGE. It will be appreciated. comicbooks.com