Judge, 1910-12-10 · page 22 of 24
Judge — December 10, 1910 — page 22: what you’re looking at
What you’re looking at
This is a full-page advertisement promoting Judge magazine itself to automobile manufacturers. The cartoon depicts two well-dressed figures in a speeding car labeled "Yours in Haste," illustrating the magazine's appeal to affluent, mobile readers. The pitch argues that Judge eliminates "waste circulation"—advertising dollars spent reaching uninterested audiences. Judge claims unique reach across both wealthy urban and rural audiences: city elites, suburbanites, small-town men, and prosperous farmers. The text emphasizes Judge's influence among "the wealthiest classes" and notes that readers already own automobiles or can be persuaded to buy them. This reflects early 20th-century advertising strategy: targeting purchasing power rather than just broad circulation. Judge positions itself as the smart buy for auto advertisers seeking efficient, high-value audience reach at 50 cents per line.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE Why —Zae. Pays the Automobile Advertiser | TT? ERE must necessarily be a great deal of waste circulation taken into account by every Automobile Advertiser. Reducing waste circulation is a serious problem. JUDGE elim- inates more of it than probably any other high-grade publication. Automobile manufacturers long ago developed and _ perfected their selling plans as applied to the wealth of the cities and have since directed their guns at a newer, even more promising and constantly growing field—the suburbanite, the small town man, and the prosperous farmer. Some advertising mediums reach one class and some another. JUDGE reaches both. } Its hold on men, its club and political influence, and its standing among the wealthiest classes both in the city and country, make it an ideal me- dium for the advertising of Automobiles- of every price. A large per- centage o JUDGE read- ers either own Automobiles and buy ac- cessories, or can be inter- ested to the point of buy- ing by well directed _ per- “YOURS IN HASTE” * Suasion. The price of 50 cents a line makes display advertising easy.