Judge, 1910-12-03 · page 52 of 52
Judge — December 3, 1910 — page 52: what you’re looking at
What you’re looking at
This is an advertisement for Milo Cigarettes, not a political cartoon. The image shows a ghostly or ethereal male figure emerging from cigarette smoke, with a compass, matches, and holly leaves arranged below—evoking gift-giving imagery appropriate to the holiday season (the holly suggests Christmas). The ad's headline "Just the Present—from YOU to HIM!" pitches cigarettes as an ideal gift for men. The copy provides ordering details for different quantities and box styles (cork or plain filters, green or red packaging). The Surbrug Company handled mail orders from their New York address. This represents early-20th-century American advertising that marketed cigarettes directly to consumers, before modern restrictions on tobacco promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Just the Present—from YOU to HIM! MILO CIGARETTES. In ordering state cork or plain--regular in green box---mon caprice in red box. Sent express paid, 50 $1.15, 100 $2.25, 500 in special box $11.00. Your dealer or THE SURBRUG CO., 178 Washington Street, New York. “comicbooks.com