Judge, 1910-10-29 · page 2 of 21
Judge — October 29, 1910 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising for Judge magazine itself**, not political satire. The illustration shows well-dressed diners at an exclusive club, captioned "I DO LIKE A LOBSTER"—depicting the affluent readership Judge targets. The text promotes Judge as a "club paper" that reaches wealthy, influential Americans through their social organizations. It emphasizes that exclusive clubs subscribe and display it prominently, and members read it at home. The advertisement claims Judge offers superior circulation among the "Smart Set" at competitive rates (50 cents per agate line). The cartoon reinforces the pitch: Judge positions itself as a sophisticated, welcome presence in elite spaces where wealthy potential customers gather and socialize.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
vuiape- A Welcome Guest at Every Exclusive Club YOU reach the wealthy and influential men and women of America Y through a publication that gs circulates among their Ae clubs and social organiza- ‘tions. “1 DO LIKE A LOBSTER." JUDGE is a “club paper” of recognized reputation and a welcome guest among the “Smart Set” everywhere. There is scarcely an important organization—whether social, political, literary, commercial, or fraternal—that does not subscribe for it regularly and give it a promi- nent position in its library and reading rooms. Club members read JUDGE at their homes as well, and every issue has widespread circulation among peo- ple of the very highest social and financial standing. No useful product, however luxurious or extravagant, need go begging for buyers in JUDGE. There is wealth and inclination to purchase it. _You cannot buy in any other publication the quality of circulation that JUDGE gives at anything like 50 cents an agate line—JUDGE’S advertising rate. comicbooks.com