Judge — October 29, 1910 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising for Judge magazine itself**, not political satire. The illustration shows well-dressed diners at an exclusive club, captioned "I DO LIKE A LOBSTER"—depicting the affluent readership Judge targets. The text promotes Judge as a "club paper" that reaches wealthy, influential Americans through their social organizations. It emphasizes that exclusive clubs subscribe and display it prominently, and members read it at home. The advertisement claims Judge offers superior circulation among the "Smart Set" at competitive rates (50 cents per agate line). The cartoon reinforces the pitch: Judge positions itself as a sophisticated, welcome presence in elite spaces where wealthy potential customers gather and socialize.