Judge — October 29, 1910 — page 13: what you’re looking at

What you’re looking at

This is not a satirical cartoon but rather a full-page advertisement for Anheuser-Busch's Budweiser beer, appearing in Judge magazine. The page features an aerial photograph of the massive St. Louis brewery complex with its distinctive smokestacks. The ad emphasizes the brewery's scale (136 acres, employing 6,000 workers) and market dominance, claiming Budweiser outsells any two competing brands combined. This represents straightforward commercial advertising rather than satire—Judge, while primarily a humor magazine, accepted paid advertisements. The prominence and boastful claims reflect early 20th-century American industrial pride and aggressive beer market competition.