Judge, 1910-08-27 · page 2 of 20
Judge — August 27, 1910 — page 2: what you’re looking at
What you’re looking at
This page is primarily a **Budweiser beer advertisement**, not political satire. The ad features two men in period clothing (appearing to be miners or laborers based on their attire and pickaxes) discovering a Budweiser box, suggesting the product's ubiquitous availability. The headline "There is Neither East nor West, North nor South" plays on Rudyard Kipling's famous line about class divisions, here repurposed to claim Budweiser's universal market reach—"scarcely a spot in America where their matchless brew cannot be had for the asking." The ad emphasizes "Quality and Purity" as reasons for the beer's worldwide fame. This appears from the Prohibition era or early 20th century, when such advertising was common in Judge magazine, which mixed satire with commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
There i is Neither East nor West North ney South to limit the demand for an article of superior merit. Hence the brewers of Budweiser can with truthfulness state that there is scarcely a spot in America where their matchless brew cannot be had for the asking, and few in Europe or the Orient. Quality and Purity has long made world-famed Budweiser King— Everywhere. Bottled only at the Anheuser-Busch Brewery St. Louis, Mo. In answering advertisements please mention JUDGE. It will be apprecinted.