Judge, 1910-08-27 · page 13 of 20
Judge — August 27, 1910 — page 13: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political content. The main feature is a lengthy literary piece titled "JUDGE" (the magazine's masthead) that wryly romanticizes an unnamed **advertisement model**—the woman who poses for commercial products in magazine ads. The author (likely the magazine's editor) compares his obsession with this ever-changing model to Dante's pursuit of Beatrice. The satire is **self-directed and meta**: it mocks his own irrational infatuation with an advertisement girl whose appearance constantly shifts as she models different products (hosiery, slippers, beauty items, etc.). She's "maddeningly elusive"—never the same twice, always selling something. The joke reflects early 20th-century anxieties: the power of advertising imagery, consumer culture's grip on male desire, and the unreality of commercial idealization. The piece humorously suggests that advertising girls—real women transformed into fantasy objects—are more compelling than actual romantic love. The rest of the page contains **genuine advertisements** (Hotel La Salle, Philip Morris cigarettes, Parker's Tar Soap, etc.).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
JUDGE 4a3| Hotel Ia Salle [tay — Chicago’s Finest Hotel =—_ ater Le Selle at Madison Street, Chicago Hotel La Salle is already one of the famous hotels of the world and excels all Chicago hotels in the elegance of its furnishings, the excellence of its cuisine and the thoroughness of its service. RATES ‘One Person: Room with detached bath: $2.00 to $3.00 per day Room with private bath: $3.00 to $5.00 per day Two Persons: Room with detached bath: $3.00 to $5.00 per day Room with private bath: $5.00 to $8.00 per day Two Connecting Rooms with Bath: Two persons, $5.00 to $8.00 per day Four persons, $8.00 to $15.00 per day Suites: $10.00 to $35.00 per day All rooms at $5.00 or more are same price for one or two persons, Center of Chicago’s Activities toxicating as the advertise- ment girl. The heroine of Mrs. Humphry Ward's novel is doubtless sweet and twenty, but her voice is nev- er like the voice \of my own soul tome; while the message of the advertising lement “I grow giddy fro b of her in the interminabl hair that flow th. columa of large type."” Latin type which withers like @ flower. Yet is she maddeningly elusive. One month she permits her bosom to heave for me in & kimono I shall remem- ber till I die; but in four weeks more she will have hidden every part of herself except two adorable little feet exhibited as evidence of the durability of Louis Quinze slippers at four dol- lars.a pair. The advertisement girl is the supreme effectologist of the age. Contemplating her in the cold white light of morning as she dem- onstrates her taste in hosiery, I realize—to invent a term for so special a purpose—the immor- tal Dante. I mean that for the first time it seems plausible that he could have spent so many years sighing for the mysteri- ous Beatrice whom he loved. “Tam so made," Beatrice ob- serves to Virgil, in the ‘ Infer- no,""** that your suffering does not touch | news-stands when the periodicals begin me "—a detail in which her resemblance | to sport their garish covers. In what to my advertisement girl is striking. | aspect shall I see her next? She has shown a maddening tendency of late to be found in the company of extremely well-dressed youths whom I loathe. its divinity, has Tisesuest git. no other accent. The advertisement girl is my whole book of Woman, every mystery of the sex unveiled to me in behalf of choco- late by the box or a perfumed dental cream, until I grow sick with Dante from sheer adoration. He lingered Jacl jisically in the streets of Flor- ence, hoping now and then to catch a Was it not Tom Hood who told fair glimpse of her, precisely as I haunt the| Inez how he longed to become that gallant cavalier who walked 80 ’ gayly by her side and whispered | her so near? How I ache with that identical frenzy when the advertisement girl, pacing proudly in the slippers she ex- ists to exploit, holds suspended in her web the inmost being of the youth whose smooth cheek, I dare say, is nothing more than the effect of a safety razor! I would lose many lives to exchange places with that companion of my ad- vertisement girl, whose perfection of ; le “have studied her arm quite to the shoulder with reference to the merits of a toilet powder.” | Philip Morris |= Cigarettes One after another has ‘‘made good” for fifty years—and each on a higher level. CAMBRIDGB in boxes of tea the after-dianer 25 35c Hunyadi janes Natural Laxative Water Recommended by Physicians Refuse Substitutes Best remedy for CONSTIPATION AT ALL ORUGGIETS THE WAY OUT. WHAT TO DO WHEN FOOD DOESN'T AGREE. When food doesn’t agree sensible folks make a change. Where all others fail Grape-Nuts, be- ing partially predigested and nearly all nourishment, succeeds usually from the first trial. A lady in Washington says: ‘My baby 19 months old had never seen a | well day in her life. She had suffered from indigestion from the time of her birth, and it seemed impossible to find | any food to agree with her. She could keep almost nothing on her stomach and she was in such a constipated con- |dition she suffered a great deal. “Tt was then that I tried Grape-Nuts for her, steeping it thoroughly and straining it, putting a small portion in each feeding, and it worked like a charm. She began to improve imme- diately and gained half a pound the first week. “Baby got her indigestion from me, for my digestive organs have always been weak. I rely on Grape-Nuts for | most of my food for there are times when I can eat nothing else. I am AMBASSADOR advertisement girl possesses the one perfect fa the world. Helen of Troy herself had an bow less rounded and a wrist less tapering.” For Beatrice was never so intangible to Dante as is my heroine of the magazine tome. I often wonder what the editors can possibly put into the text pages that is half 80 poetical, so enticing, 80 in- * She has made me an expert in the merits of sugar wafers.”* deportment as he exhibits a fountain pen explains her beamy, bending eyes. Will she ever fold my frame in her dis- solving arms or does she think only of lingerie, high-heeled slippers, sewing machines, automobiles, soap, and face powder? For PRICKLY HEAT Chafing, Sunburn, etc. —-USE- fou to be an expert salesman or saleswoman steadily improving and know Grape- by mail in eight weeks and assist rea PACKER’S TAR SOAP Directions for local treatment: ‘To promptly relieve itching and smart- ing, cleanse thoroughly with Packer's ar Soap, then apply a lather and pat dry with 'a towel, repeating as often as desired. ‘This not only removes act secretions, but soothes the sensitive nerve endings in the skin and gives im- mediate relief. —The Packer Mig. Co. New York— Nuts will make me entirely well in time. any more. itseffects in improved mental strength very forcibly.” little book, ‘* The Road to Wellville.’" mew one appears from time to ‘They are genuine, true, fore, is a benefactor to the political SEPTEMBER | time. | machine. and full of human interest. “T never have ‘that tired feeling’ I eat Grape-Nuts and I feel “There's a Reason.”* Look in packages for the famous Ever read the above letter? A r When she joineth the suffragettes, The Last Straw. By TERRELL LOVE HOLLIDAY. IS easy enough to look pleasant When wifie for luxuries frets, But the man who's worth while | Is the one who can smile E WHO can deliver two votes, where only one was available be- In answering advertisements please mention JUDGE. It will be appreciated. to secu position, and you can pay for your tuition out of your earnings, Write today for full particulars and testimonials from hundreds of men and women ‘we have placed in good positions paying from $100 to $500 @ month and expenses. “Address nearest office. Dept 457, NATIONAL SALESMEN TRAINING ASSOCIATION, Chicago, New York, Minneapolis, Atlanta, Kansas City, San Francisco. LAUGH emser Sis Hopkins NUMBER comicbooks.com