Judge, 1910-06-25 · page 18 of 25
Judge — June 25, 1910 — page 18: what you’re looking at
What you’re looking at
This page satirizes an absurdly optimistic salesman pitching ridiculous "cooling" inventions to a magazine editor during summer heat. The visitor demonstrates increasingly elaborate aluminum contraptions: a "Frappéed" neck collar, an "Ice King's Crown" dispensing cold lemonade directly into the mouth, a full cooling suit, and an electric fan with ice-crystal blades. The humor lies in the salesman's enthusiastic absurdity—each invention more preposterous than the last—and the editor's exhausted, barely-listening responses ("Yes, probably, no doubt"). The cartoon below depicts a crowded train platform during "vacation rush," visually contrasting the editorial scene above. The satire targets both over-engineered consumer products and the huckster salesmen who market them with unwarranted confidence. It's a timeless joke about American consumer culture and sales pitches that promise impossibly perfect solutions to mundane problems.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hict LIFE MILWAUKEE'S LEADING “A Philip Morris “Cigarettes One after another has ‘made good” for fifty years—and each on a higher level. AMBASSADOK the after-dinner size 35c “The Little Brown Box"’ Sunny Brook Whiskey possesses all of these qualities Because it is distilled andaged in the good old hi x Every bottle isf} je. Govern BARD BAMBINA CO. Lo! Lynn, Mass. 113 Monroe St., HENRY LINDENMEYR & SONS PAPER WAREHOUSE Nos, 22, 34 and 36 Bleecker Street Branch Warehou Beekman Street, New York. ALL KINDS OF PAPER MADE TO ORDER BOTTLED BREWED BY MILLER ALL THE COMFORTS OF WINTER. BEER (Concluded from a preceding page) in the neck is thoroughly frappéed, and the wearer couldn't get hot if he wanted to, You will understand, of course, that the exterior surface of the collar is enameled in white. Clean it with a sponge, and no laundry bills. Save the cost of the collar in no time in the swelter season."’ “How much? reaching down vault, Wait till you get the rest of my anti-hot combination. They go in sets, you know. The next piece—I regret exceedingly that I neglected to bring my samples, showing how the goods work—is my Ice King’s Crown. It is also of aluminum, but of simpler con- struction than the Collar. It is de- inquired the editor, into his safe-deposit the same manner as before. ‘* No, sir, it is not. The tube connects with the mouth when needed, and as the editor struggles with his heated and herculean task, he is enabled to let the cool and refreshing lemonade trickle gently down his guzzle pipe.”” “No danger of tuberculosis, is there? “*Ha, ha!’’ responded the visitor, as before. ‘No, sir, there is not, But, | if there was, lemons are good for it, and he could have a lemon aid him, Ha, ha!" he added quickly, as though the editor might get there ahead of him; but the editor didn't. He didn’t get there at all, and the visitor con- tinued, ‘ As I was saying, they come in sets, and the chiefest among them is write at forty-horse-power speed to keep warm, even in the sultriest weather. No man knows the delight o sitting down until he has tried one of my suits. With one of these and m: I. K.C., you do not need one of m; Dog Day Collars, but it is well to have one handy in case you don’t want to put on the suit, which, however, though in- tended for the very hottest weather, is |a great comfort in winter. Only you must not forget and let the office-boy pour ice water into it, as he will be likely todo. Warm water is what you want in winter. “Yes, probably, no doubt,’’ mur- oH mured the editor low much did you say it w “You'll want my great Frappé Fan ard Fly Freezer to complete the ensem- ble,"’ continued the visitor. ‘* That is not an absolute necessity, but it is a de- lightful luxury. It is merely an ordi- nary electric fan, with the exception of achange in the fan blades. Instead of the solid brass in common use, I sub- stitute two-ply aluminum constructed as my Collar is. The brine produces on the blades a thin crust of ice crystals, beautiful to look at, and a wonder in reducing temperature as well as in put- ting to the fatal freeze every venture- some fly that dares come around to dis- turb your daily nap.” “* Wha exclaimed the editor, rous- ing from his reverie. “Which you gayly slap,’ explained the visitor, noting that perhaps he had gone too far in his insinuation that Jove ever nods. ‘*That, sir, is the com- plete layout of congelation and comfort nyt WANT A Puneet WEWERE WE cance | fete Ano wend [ie hy STORIES it / Mi TF THEIR EARS TO THE RAIL WHEN THE VACATION signed to encircle your blazing brow and to fit over the top of the head, It is hollow within and has about three quarts’ capacity. From the rim over the right ear is a rubber tube some eighteen inches or less in length. You fill the I. C. K. with ice-cold lemonade or other frappé fancy of the great mind, put it on, and your head is cool. Why, sir, with one of my I. C. K.s on, an editor can write dispassionate edi- torials in the hottest summer campaign that ever agitated this glorious land of ou ** What's the tube for?"’ inquired the editor, manifesting some small degree of interest. ‘‘Is it to blow the thing up with, so that it will fit easier in the morning?” “Ha, ha!’ responded the visitor, In answering advertisements please mention JUDGE. heat. my Arctic Union Suit. This is made as ordinary union suits are made that have the feet on them, but it is of fine, thin rubber, as soft as velvet and as cool as « grass. The rubber throughout is of two-ply, with a vent at the back of the neck closed by a screw cap. You put on the suit as you would put on any union suit, and over it don your usual outer garments. Then you call in the office-boy with a bucket of ice-cold water and a funnel, and have him get up on a chair—or your desk will answer —and pour the suit full of the water. When this has been accomplished—and the boy will soon learn how to be very expert at it—you close the vent at the neck and bid farewell to enervating You are thereafter as cool as a basket of chips, and you simply have to It will be appreciated. RUSH BEGINS. which I am offering you to-day, and what am I bid?"’ Um—e said the editor, making ‘a calculation on a proof-slip margin, let me see; um—how would a quarter of a dollar strike you?” “*Throw it at me and see,’ smiled the visitor, entirely unruffied by the re- flection cast upon the value of his labors. The editor threw it, and it struck proper. “By the way,” he said, as the visi- tor was moving out, ‘‘did he take one of your combinations to Africa im?” “* Sure."” “Oh, you Ananias “Ha, ha!’ The visitor roared s0 loudly that the editor roused himself, rubbed his eyes, and saw a friend sit- ting in the chair beside the k, laughing at him. “Well, I'll be darned!"" editor. said the