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Judge, 1910-04-23 · page 8 of 24

Judge — April 23, 1910 — page 8: what you’re looking at

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Judge — April 23, 1910 — page 8: Judge, 1910-04-23

What you’re looking at

This page satirizes advice from Arthur Brisbane (a famous Hearst newspaper editor) about smoking and success. Brisbane had written that young men who throw their heads back to smoke cannot think properly, and therefore successful men don't smoke—they only work or sleep. **Judge's satire**: The magazine takes Brisbane's logic to its absurd extreme. If smoking wastes time that could go to work, then by that standard, successful people also cannot read newspapers (including Judge itself), attend theaters, or play games—basically have no leisure at all. The satire mocks Brisbane's puritanical work ethic and suggests his "SUCCESS" formula (deliberately misspelled "$UCCE$$" to emphasize greed) reduces life to mere productivity. The accompanying cartoon (bottom) shows animals in a jungle—possibly representing people reduced to their basest state by such relentless ambition. **Context**: This reflects early 20th-century debates about work-life balance and competing visions of the American success narrative.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

SMOKE DREAMS. HE EVENING editions of the Hearst papers recently printed a reproduc- cover of the Smokers’ Num- ber. At the same time Mr. Arthur Brisbane wrote one of his editorials about the picture. From it we quote the following: This picture is printed in Ju to show the con- trast between the thoughts of the old and the young. The father sees in his floating tobacco smoke a dream of stocks, bonds and money; the young man in his smoke dream sees faces of girls. The picture is interesting and true enough, although very often it is prob- ably reversed, Not a few young men of our modern type see stocks and bonds in their dreams. And a good many of the old men in their dreams look back, you may be sure, to old days, to early faces, and wish that they had spent more of their hours with human faces and human be- ings, and less with dollars. This picture is reproduced here not to talk about smoke dreams, but to talk about SMOKING. The really interesting thing in the pic- ture is the fact that each of the men has his head thrown back, the average smok- er's position. AND WITH YOUR HEAD THROWN BACK YOU CAN- NOT THINK. Make the experiment for yourself. If you want to think hard you naturally throw your forehead downward and for- ward, to get the blood in the front brain. When you throw your head back, with your nose in the air, you are simply star- gazing, mooning, WASTING TIME. ‘The young men who will be success- ful men twenty years from now have very little time to spend leaning back puffing smoke. They work or sleep— the time given to blowing tobacco smoke into the air takes away from the time needed for work or sleep. If the last paragraph of the quotation from Mr. Brisbane is true, then all we have to say is that the young men who will be successful twenty years from now are going to pay a tremendous price for their success—or, following the typo- graphical style of Mr. Hearst's papers, SUCCESS—or shall we spell it $UC- CE$$?_ Accepting the last as the ap- proved spelling, it is true, beyond the permissibility of a doubt, that the young H men of to-day have no time for smoking. | They have, as Mr. Brisbane suggests, } time only for sleep or work. But supposing we spell SUCCESS by capital letters and leave out the matter of dollars and cents, what do we find? For the sake of clearness, SUCCESS so spelt means that the man reaches the highest round of the ladder possible for him, The man with ten talents will reach the top or twentieth round; the man with only five can, because of his limitation, reach only the tenth round. Bat the five-talent man will just as much be entitled to the capital spelling—if JUDGE CLUB NUMBER PUBLISHED BY LESLIE-JUDGE COMPANY only he reaches the tenth round. It mat- ters little whether the ladder rests inst the judge’s bench, the minister's pulpit, the professor's chair, or whatnot. Here, too, the young man who will be SUCCESSFUL twenty years from now does not smoke. He has time only for sleep and work. But, Mr. Brisbane, there are a lot of other things that he does not do, He does not read your edi- torials, however brilliant they may be —unless his attention is directed to some one in particular by his trade jour- nal. He does not read Jupce, for a smile would contribute nothing to SUCCESS. He does not attend the theater, because there must be no interference with the hours he has set apart for sleep. He does — THEY'RE LONESOME more. Whoof! not play duplicate whist, because he must not use his brain except for business. He declines all invitations out, because every hour he gives to social intercourse he takes away from SUCCESS. In other words, for the SUCCESS spelt in capitals he must pay the PRICE spelt in capitals. Now we come to the young man who spells success as it should be spelt. He believes in relaxations of both body and mind, He does not plan the former so that he may bring the largest number of muscles into play in the minimum amount of time, but, on the contrary, he plans them simply with enjoyment in view. He finds the relaxation of the mind in the smoke dreams of eventide. The visions he sees there to-day he tries to make the realities of to-morrow. It does not hurt his success for the young man of to-day to see in his smoke dream the wife of to- morrow or for the old man to see in his smoke dream the sweetheart of yester- day. Then, too, Mr. Bri: many of the splendid achievements of the nineteenth century originated | in smoke dreams. The Brookiyn § Bridge, that wonderful masterpiece of engineering skill, is said once to have been a pipe dream. There are men who can think with their heads thrown back, thrown to the side, or in any old direction. Every college has its professors who look at points in ceilings, knots in the floor, etc. We are not prophets nor sons of prophets, but we want to hazard the assertion that in the smoke dreams of the youths of to-day will be found many of the wonderful achievements of to-morrow. ane forgets that oo THAT yellow peril touted by Captain Hobson and Emperor Wilhelm seems. to have deteriorated into a yellow streak. IN THE JUNGLE NOW. Cherus of animals—"' Bo-boo-0-0, Teddy 's gone, and we ain't got no one to play with no Wow! Bo-hoo-o !"" comicbooks.com