Judge — April 23, 1910 — page 4: what you’re looking at

What you’re looking at

# Analysis This is a **Budweiser beer advertisement**, not satirical content. It appeared in *Judge* magazine during the early 20th century. The ad uses Native American imagery to market beer, depicting what appears to be a tribal scene with figures in stereotypical dress around a barrel. The text compares Budweiser's selection as "Chief of all bottled beers" to how American Indians chose leaders based on "valor" and "wisdom." This reflects period advertising conventions that exploited Native American imagery and stereotypes to convey ideas of strength, authenticity, and natural superiority—a marketing approach now recognized as deeply offensive and appropriative. The "Anheuser-Busch Brewery" tagline identifies the St. Louis manufacturer.