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Judge, 1910-04-23 · page 17 of 24

Judge — April 23, 1910 — page 17: what you’re looking at

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Judge — April 23, 1910 — page 17: Judge, 1910-04-23

What you’re looking at

This page from *Judge* (a major American satirical magazine) contains multiple elements: **Main Essay ("Love"):** A satirical commentary arguing that Americans approach romance poorly compared to Europeans. The author suggests love needs "Americanization"—treated with the same seriousness as tariffs, labor laws, or infrastructure—rather than dismissed as silly sentiment unworthy of Senate-seat holders. **Central Illustration:** A Bavarian-style figure (likely representing "Fehr's Beer") serves a beer advertisement, playing on German beer culture associations. **Three Brief Jokes at Bottom:** Social humor about mistaken identity (an elderly fiancée), a hat mix-up at a cafe, and someone being tiresome—typical light satirical fare. **Advertisements:** For Fehr's Beer, Frank Fehr Brewing Co., Coronet Dry Gin, and Old Quaker Whiskey dominate the page—typical of early 20th-century magazine revenue models. The page blends editorial satire (mocking American attitudes toward romance) with drinking advertisements, reflecting the era's casual integration of alcohol marketing into mainstream publications.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

LOVE. (Continued from preceding page.) been more to the point had he deplored the decline of the lute among us. Whoever heard of an American in love playing the lute? It seems silly. Yet Italian lovers played the lute with much effect. Possibly we might make some- thing of the drum. It has helped to make American history. It might help to make love. The suggestion is | not precisely felicitous, but any suggestion where love is concerned is better than no suggestion at all. An American citizen beating a| drum in hopeless despondency be- cause of unrequited passion may evoke a smile in the unthinking, | but what if he were a Japanese? | In fine, almost anything an American | does for love is not tragical, or if it be tragical it seems the reverse. That is) the problem of passion in the Western Hemisphere. Nobody does anything for lovers. We make sacrifices for the poor, and that is right. We enact a tariff for the manufacturer and the) wage-earner, and that is political econ- omy. We have eight-hour laws for con-| tract laborers, and we have good roads | for automobilists; but what have we| for lovers? Ridicule. Love is not ac- cepted as an excuse for being late at the office, and certainly no statesman ever got aseat in the United States Senate for being sentimental. What love needs is Americanization, some- thing that will dignify it to stock brokers, something that will make even an astronomer in Iowa seem nobler if he looks at the stars not to determine their orbits, but because they are like some woman's eyes. Love, in fine, must become an American motive, an American purpose, an American idea. | It is among ourselves too Italian now, too Dantesque, too absurd. Every lover of a good cocktail should insist that Abbott's Bitters be used in making it; insures your getting the very best. OLD NOVELS REACH THE STAGE. We have had all sorts of ‘‘ invasions ’” and fads in the theater. The latest is the dramatization and exploitation of ancient popular novels. There was “St, Elmo’” at the Academy of Music not so long ago. Monday I mentioned that Eugenie Blair is presenting a dramatization of ‘‘Infelice.”’ E. P. Roe’s ‘* He Fell in Love with Wife"’ will see the footlights in the autumn, and the tall timbers had their fill of “* Dora Thorne’ and ‘* Molly Bawn.’* _The Opening of a Chestnut Burr’? is also mentioned as likely to be dramatized, and it is added that this| - refers to another of Mr. Roe’s romances and not toa back file of Jupce.—New York Evening Mail. There are a lot of candidates for the Position of star in the last-named play. | Soothing Delicious There's a tingle and tone to Fehr's Beer. There is a char- acteristic quality and flavor that places it in a class to itself. There is keen enjoyment in its snap and sparkle, and because of its absolute purity, it is refreshing, invigorating and healthful. HELM ‘Tis ideal for Family or Table use: 00 acceptable and nutritious for old and young. Itisan aid to digestion and far better than Medicine for strengthening nerves and building tissue. To get “Fehr” quality, “Febr” flavor and “Fehr” purity one must get Fehr Beer. If your dealer can't supply you, advise with us, We'll sce that you get genuine P. F.X.L. Frank Fehr Brewing Co. Louisville, Kentucky. FASHIONABLE. Nearsighted man in cafe—‘‘Great . WHY TIRESOME. + “1 notice your fiancé is quite elderly. Scott! that’s my hat! It must have ‘‘Bragg is adreadfully tiresome chap. His hair is positively gray! fallen off the rack, and here I have been “What 's he been doing row? “Well, what of it? Gray is the fash- using it for a cuspidor for the last two| ‘*He’s been blowing about what he ionable shade now.’’—Fliegende Blaetter hours !''—Fliegende Blaetter. blew in at his blow-out.’’—Zed Hen. CORON ET OLD QUAKER DRY GIN WHISKEY The BEST for Blend or Bottled in Bond GIN FIZZES and | Rye or Bourbon RICKIES i Not the Cheapest, but the BEST CORNING AND COMPANY, PEORIA, ILL. Lar gest Independent Distillery in the U. S. In answering advertisements please mention JUDGE. It will be appreciated. comicbooks.com