Judge, 1910-04-23 · page 15 of 24
Judge — April 23, 1910 — page 15: what you’re looking at
What you’re looking at
This is a **beer advertisement**, not political satire. It appears in Judge magazine (likely early 1900s, based on style). The image shows two hands toasting with ornate beer steins bearing the Pabst "B" logo. The ad claims Pabst Blue Ribbon won "Highest Awards for Purity and High Food Value" at international expositions in Antwerp and London. This appeals to early-20th-century American consumers' anxieties about food safety and product quality—legitimate concerns in an era before federal food regulation (the FDA was established 1906). The advertisement positions beer as a refined, respectable beverage served in genteel settings (dining cars, steamships, clubs), aiming to distance Pabst from associations with working-class taverns. The tagline "The Beer of Quality" reinforces this aspirational branding.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
At the International Hygienic and Pure Food Exposition at Antwerp—at the Golden West and American Industries Exhibition in London—in nearly every American Exposition, Pabst Blue Ribbon has captured the Highest Awards for Purity and High Food Value. Pabst BlueRibbon The Beer of Quality will delight you with its delicate flavor and smoothness whenever or wherever you order it. Serve it to your family and guests. Made and Bottled Only by Pabst at Milwaukee. You will find Pabst Blue Ribbon everywhere—served on dining cars, steamships, in all clubs, cafes and hotels. Pabst Brewing Company, Milwaukee, Wis. In answering advertisements please mention JUDGE. It will be appreciated.