Judge, 1909-11-06 · page 15 of 16
Judge — November 6, 1909 — page 15: what you’re looking at
What you’re looking at
This is primarily a **sales advertisement** for *Judge* magazine's special Thanksgiving and Christmas issues, not a political cartoon. The illustration at top shows three jovial figures labeled "Thanksgiving Number," "Judge," and "Xmas Number" dancing together—a visual metaphor for the magazine's celebration. The text pitches advertisers on why these double issues are valuable: they have massively expanded circulation, get preserved in homes year-round (unlike regular weekly issues), and are therefore seen repeatedly by readers. The ad emphasizes that *Judge*'s holiday numbers rival England's prestigious pictorial holiday annuals and promises contributions from famous cartoonists and writers (Grant Hamilton, James Montgomery Flagg, etc.). Key detail: the advertising rate is 50 cents per line—identical to ordinary weekly issues—positioning this as an exceptional bargain for premium placement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Holiday Numbers of JUDGE HE two biggest events in JUDGE'S annual history are the publication of its HOLIDAY NUMBERS at Thanksgiving and Christmas. JUDGE every week has the largest circulation of any illustrated weekly of its class. The THANKSGIVING NUMBER and the CHRISTMAS NUMBER add to this circulation by many thousands. On these notable occasions JUDGE appears in gala attire—great double numbers filled to the brim with good cheer—the genuine holiday spirit—the brightest, sparkling humor and with a wealth of beautiful illus- trations that make them absolute leaders in the field of pictorial publication. These HOLIDAY NUMBERS represent in America what the famous English Pictorial Holiday Annuals represent in Great Britain—a tradition more or less sacred in thousands of homes. These big double numbers are practically sure of preservation for a whole long year. They are too good to throw away. Long life means greater pulling power for every advertisement in them. Dozens of big national advertisers use these double Holiday Numbers year after year—because they know it pays. It will pay you and you can prove it at the low rate of 50 cents per line—same rate as ordinary weekly issue. Ask your advertising agent if these THANKSGIVING and CHRISTMAS DOUBLE NUMBERS of JUDGE are not the biggest bargains of the whole advertising year. Features in these SPECIAL NUMBERS this year will include the work of Grant E. Hamilton, “Zim,” Flohri, Kemble, James Montgomery Flagg, Charles Sarka, C. Clyde Squires, Peter Newell, W. B. King, Sulli- vant, and many others noted in the world of art. Carolyn Wells, John Kendrick Bangs, Tudor Jenks, S. E. Kiser, and Albert Bigelow Paine are a few who will contribute to the literary features. The THANKSGIVING NUMBER will appear November 20th. Forms close November 5th. The CHRISTMAS NUMBER will appear December 4th. Forms close November 19th. Your advertising in these numbers will be a credit to you—by the very company it will keep. Send copy and order to-day to the ADVERTISING DEPARTMENT LESLIE-JUDGE COMPANY Western Ottice 1136-37 Marquette Building Fifth Avenue and Twenty-seventh Street, New York Chicago, Il. Brunswick Building comicbooks.com