Judge, 1909-06-26 · page 13 of 21
Judge — June 26, 1909 — page 13: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward insurance advertisement from The Prudential Insurance Company of America. The page promotes their "Monthly Income Policy," a life insurance product designed to provide financial security for families after the policyholder's death. The advertisement features: - **The Rock of Gibraltar imagery**: Prudential's famous corporate symbol, representing strength and stability - **Specific financial example**: A 30-year-old insured with a 25-year-old beneficiary receives $1,230 cash at death plus $50/month for life, costing $221.40 annually - **Target audience**: Explicitly women and children, reflecting early-20th-century assumptions that husbands/fathers were primary breadwinners - **Key selling point**: The monthly income cannot be lost or mismanaged—addressing contemporary concerns about widows' financial vulnerability The layout uses stacked checks/documents to visualize ongoing payments. This represents standard insurance marketing of the era, emphasizing family protection and security rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Prudential Newest Monthly Income Policy Provides a Cash The Greatest Life Insurance “aa Protection ever Payment HE fnnas tat DEP Otieced to the STRENGTH OF “¥:° | tung at Death Wy STRENGTH OF Ee The one kind of Life Insurance Policy of most practical value to women and Children. of Insured It is the policy your wife would like, because it gives her a sure Monthly In- come for Life. $1230 cash, and $50 a month for Life COSTS If Age of Insured is 30, and Age of Beneficiary, 25, $221.40 per Year An average saving of $18.45 per month, NOW. This is the Safest Way to leave your life insurance. The Monthly Income cannot be encumbered or depreci- ated. The principal cannot be lost. All worry about safe investment is eliminated. 30 oe The Income can be ar- ranged for in Multiples of $10 per month, up. Write for Particulars and Cost for You. Give both your age and age of beneficiary. ‘ to the _ Beneficiary for Life. } Income is Paid for 20 years, in any case, even though Beneficiary does not live that long. The Prudential Insurance Company of America JOHN F. DRYDEN, President. Incorporated as a Stock Company by the State of New Jersey Home Oftice, NEWARK, N. J. Address Dept. 105. comicbooks.com