Judge, 1909-05-29 · page 20 of 20
Judge — May 29, 1909 — page 20: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire or a cartoon. It advertises Gala Peter milk chocolate, made by the company Peter's and distributed by Lamont, Corliss & Co. in New York City. The imagery shows a mountaineer planting a flag at a peak, illustrating the tagline "High as the Alps in Quality"—a metaphor claiming the chocolate reaches the summit of excellence. The mountaineer's triumphant pose and alpine backdrop serve as visual rhetoric suggesting superiority and achievement. The ad emphasizes the product is "More Wholesome! More Sustaining! More Delicious!" and notes the chocolate has authentic flavor without being overly sweet. This appears to be vintage advertising from Judge magazine, using aspirational Alpine imagery common in early 20th-century marketing to connote premium quality and European sophistication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
B HIGH AS THE ALPS IN QUALITY” Stands at the summit of excellence, for it sur- passes other brands at every point of comparison. More Wholesome! More Sustaining! More Delicious! Peter’s has th chocolat flavor which appeals to Seegeue, L ETER LAMONT, CORLIss & CO. It is not too svect and you A New vonx CITY never grow tired of comicbooks.com