Judge, 1909-05-15 · page 15 of 16
Judge — May 15, 1909 — page 15: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from Judge magazine, not a political cartoon. The dominant content is commercial rather than satirical. The page features a large **Budweiser beer advertisement** prominently positioning the product as "The King of All Bottled Beers" and "The Most Popular Beer in the World." The ad uses patriotic framing—emphasizing that soldiers and sailors defending the nation naturally drink Budweiser—a marketing strategy linking beer consumption to masculinity and national service. Interspersed are **college humor pieces** (brief, witty observations about campus life at what appears to be Barnard College), various small ads for cigarettes, watches, and tourism, and a section titled "Heard on the Campus" with undergraduate jokes. The only satirical element is the "Blue and White Way" poem, which jokes that college theatrical productions are so frequent they rival Broadway entertainment—a gentle jab at theatrical oversaturation in campus life. Overall, this reflects early 20th-century magazine economics: humor content mixed with paid advertising to subsidize publication.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE BLUE AND WHITE WAY. Why should we go to see a show Along the Gay White Way? In college here we've plays galore | Before us every day. | As Freshman we can see V: | “The Lion and the Mou: When Sophs ‘tis Prexy Butler “The Servant in the Hous We Am, e the Bursar “*Paid in F Exams.—"'The Third De And Football still “The Fighting Hops," In spite of Faculty At Barnard there's “The Fair Co-ed," Those “Girls of Happyland. Indeed, What Every Woman Knows"? THE VALUE ay of them demand, . OF A PICTURE “A Fool There Was,"" who thought he'd try Some “Via Wire! »; he shows how House in Ord nes Pangea Latte tition Sense of ple ett PATTERSON-GIBBS CO. 141s HEYWORTH BLDG. The Army and Navy Forever yi cco sas aerwont Bb. These are the type of men sworn to defend the glory and honor of the, And brave with ail impruden nation by land and by sea—to uphold Law and Justice—to protect our rl Behind the Counter, property and our lives—and guard our homes when we sl Must nds microbes to the o they not, of necessity, be strong, healthy, full blooded and brave? “A Witching out eyed night Every one knows that the most popular beverage of such men is Was spent by daring Hectors, Who strolled with maids **In Newport! who @e Budweiser 3 The King of All Bottled Beers | PHILIP MORRIS No beer on earth has ever cqualed it for surpassing excellence and 7 : ORIGINAL LONDON | absolute purity. It is the noblest brew ever made by the skill of Sales a bi man, ‘The /i/e of the malt is in it and the 4/e of the hop—the first anoats seam tome." CIGARETTES wud the jan from Home," he a fuod and the second a tonic. badgia ab Follies of Nineteen The Most Popular Beer in the World ,..\ 1 from Rector’s."” i" himself succeeds ¢ Goddess of Rea- Anywhere and everywhere, they’re always Bottled Only at the BUDWEISER is served at HEARD ON THE CAMPUS. Anheuser-Busch all first class Hotels, Clubs Biggs, "11-—"*Why are the tugs on the the proper thing Brewery and, Cafes throughout the i to smoke Gt. Louis, U.S.A Maggs, "12 » answer is?" CORKED or with CROWN CAPS Biggs, "8 toe in,’ — Wisconsin ¢ out, and some phine. camanioge auasssanoe | the reaular sise after-dinner sive | THE COLLEGE POLE VAULTER. “Who's that tall, skinny gink over In Little Brown Boxe with the vaulting pole in his | at's Slavin! ja , our Pole vaulter. ——— — —Columbia Jeste ‘The merry widow of to-day ix oft + married woman of to-morrow. — Wix- consin Sphins. 2,000,000 Acres of Fish and Game Preserve A woodland paradise (or the fisherinan and camper, 2,000 feet above sea level. Algonquin National Park of Ontario peckled trout, Ralmon trout PStack od in thie this vast It’s Your Inning \. for an Outing! One half the fully illustrated Se W. B. DAVIS, Pass, Trathc Manager MONTREAL, ©. T. BELL, Gen't Pass. fe Ticket Agt. MONTREAL comicbooks.com