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Judge, 1909-05-01 · page 10 of 16

Judge — May 1, 1909 — page 10: what you’re looking at

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Judge — May 1, 1909 — page 10: Judge, 1909-05-01

What you’re looking at

This page contains several unrelated humorous pieces typical of Judge's satirical format: **Main Story: "Improving the Hotel"** depicts a business consultant who paradoxically rescues a failing luxury hotel by *raising* prices and *worsening* service—making guests wait longer, selling only expensive cigars, charging five cents for penny papers. The joke critiques American consumer psychology: people assume expensive = exclusive and desirable. The consultant exploits snobbishness rather than improving actual hospitality. Mr. Chalters profits enormously, validating the counterintuitive strategy. **Smaller jokes** include: - "Instead of Butte": A pronunciation gag about Montana - "The Height of Absurdity": A woman misunderstands "Africa" as having snow because schoolchildren petitioned "the ex-President" (likely Theodore Roosevelt, referenced in the monkey cartoon) not to hunt there - "Her Little Joke": A tramp's appearance reminds an old lady of flannel The cartoons are simple line drawings illustrating these punchlines. The overall message critiques both consumer materialism and business ethics.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

IMPROVING THE HOTEL. HE Chalters Hotel was in a good loca- tion, It was a handsome building, and the interior furnishings and finish were all that could be ask Quiet, dignified, comfortable; spot- less linen on the tables, sparkling cut-glass and gleaming silver and dainty china among the fittings, a splendid chef, and an efficient corps of waiters and servants—and yet it did not prosper. Something was wrong. Mr. Chalters figured up how much he had lost the last year, and sent for an expert. The expert looked over the property and approved it. Then he sai “The fault lies in the fact that you are giving your guests too much for their money."” “But I believe in ‘Live and let live," said Mr. Chalters. “When people go to.a hotel they don’t want to Yy y Yy Z <of- live; they want to stop there," sagely commented “T'l straighten this trouble out in FAMOUS IN AFRICAN JUN First montey—"* What 's all the conceit about ” Second monkey—* Why, he was photograph was shot three times by the Roosevelt hunting expeditic First of all, he reversed the name of the 1 making it read ‘* Hotel Chalters."* Then he doubled the prices of everything on the bill-of-fare and instructed the waiters to take INSTEAD OF BUTE. three times as much time as was necessary to serve the patrons. 664YOU ARE 50 pretty you remind me of ‘ Butte. Next he advanced the prices of all the rooms fifty per cent. But the Montana man was cut. He then ordered the manager of the cigar stand to sell none but straight It wasn’t her fault that she turned him down, twenty-five, fifty-cent, and dollar cigars, and to have his attendants look list- For it seems that she came from an Eastern town, ja lade Geld wake fv 4 tocont Where they pronounce Butte, Montana, * Butt’! tas hei ddan saa Turning his attention to the news-stand, he gave structions that he after all penny and two-cent papers should be sold at five cents, Also that fiv. cents be added to the price of all magazines sold. All waiters, bell boys, attendants, and chambermaids were given strict orders to wait expectantly after performing any service, until a tip was forthcoming. Mr. Chalters objected to most of this, but the expert was firm. The reform “ was instituted immediately. Greatly to the surprise of Mr. Chalters, business took on'a boom. People began telegraphing days ahead to reserve rooms, Under the guidance of the e expert, some of the reservations were refused, although there were plenty of empty rooms, At the end of the ext year Mr. Chalters gured up a tremen- 2s dous profit and took his family on a long trip Vv through Europe. Some people would kick on the prices at = the Hotel Chalters, and others would com- plain that they could prompt at e, rd was taken of his roars; and he “WHY Vv f MONEY?" 1, “A thousand dollars to any one who saves me *s that? but oT) “so very Moral skin an ce —_—_—— WiLAUn D, wn, 3.“ "Phat ‘Il keep me in oats for a lifetin HER LITTLE JOKE. THE HEIGHT OF ABSURDITY. Facetious old lady 66 FATHER,” said Mrs g. ‘tis there ever (to tramp)—** You re- any snow in Africa mind me of a piece of “No,” said Mr. Getitrong. ‘* What ever put such — flann 8 foolish notion in your heal? “Oh, nothing,” said Mrs. G: “but the said this morning that a lotof school children had SUS? petitioned the ex-President not to de there. It seemed rather queer to m i”* I do, mis- Tram p- And why s trong; ny slayings down I read “You shrink from washing.” Fucetions old lady TROUBLE IN 1 The gas stove Well, comicbooks.com __ x