Judge, 1909-03-27 · page 23 of 24
Judge — March 27, 1909 — page 23: what you’re looking at
What you’re looking at
This is primarily a **liquor advertising page** from Judge magazine, not a political cartoon. It contains four separate alcohol advertisements: 1. **Pebble-Ford Bourbon** — emphasizes "old-fashioned" quality and government oversight (bottled-in-bond) 2. **Underberg Bitters** — marketed as a health tonic and appetizer 3. **George Ehret's Hell Gate Brewery** — New York brewery established 1866 4. **Old Grand-Dad Whiskey** — Kentucky sour mash positioned as traditional ("forefathers drank") **Historical context**: This likely dates from the **pre-Prohibition era** (before 1920), when alcohol advertising was common in magazines. The repeated appeals to tradition and "old-fashioned" qualities reflect marketing strategies of the time. The health claims for bitters reflect 19th-century patent medicine attitudes. There is no satire or political commentary visible—this is straightforward commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It is not necessary to make extravagant claims for the quality of PEBBLE- FORD Bourbon Made in an old-fashioned distillery in an old-fashioned way, it has an Old-fashioned quality which appeals to men who appreciate old-fashioned merit. Bottled in bond under governmental supervision. The Clear Spring Distilling Co, Bardstown, Ky. Chicago Office of Distribution 216-218 Randolph Street 91st to 94th STREETS Between 2nd and 3rd Avenues NEW YORK THE GREAT SPRING TONIC As good for the health as it istothetaste. Keen appetite comes with its use, and it removes indi- gestion. Most grateful when fatigued, or run- down. It makes for good temper, contentment and pleasure in life. Enjoyable as a Cocktail and Better for You Over 1,00,00 Bottles imported to U. S. At all Hotels, Clubs and Restaurante, jerchante The Best Bete only by H. Underberg Albrecht, Theaber Carma \ Bit terLiqueur, THES HROTHRS vew York, Sole Agents {< \ gq The OLD GRAND-DAD is a Sour Mash Whiskey such as our forefathers drank. It is made out among the hills of central Kentucky, and it is dis- tilled from the finest grain and the purest limestone spring water. It would be impossible to produce a finer Kentucky Sour Mash than the OLD GRAND-DAD. comicbooks.com