Judge, 1908-10-24 · page 11 of 24
Judge — October 24, 1908 — page 11: what you’re looking at
What you’re looking at
This is primarily **advertising**, not satire or political commentary. The Prudential Insurance Company promotes their "Monthly Income Policy" for life insurance. The pitch targets **wives as financial dependents**: the advertisement assumes a male breadwinner and frames life insurance as providing his widow with guaranteed monthly income—"such as she is accustomed to." This reflects early 20th-century gender economics where women rarely controlled finances independently. The "Family Income Checks" imagery (a bag labeled to dispense payments) emphasizes the policy's practical appeal: monthly payments cannot be "encumbered or depreciated" and protect the principal. Pricing scales by age are provided. **For modern readers**: This reveals historical assumptions—that wives needed their husbands' insurance provisions and were incapable of managing lump-sum investments themselves. The paternalistic language ("the policy your wife would like") seems condescending today but reflected contemporary attitudes about women's financial roles and capabilities.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Leave Your Wife a Regular Income Through the New Monthly Income Policy The Prudential The one kind of Life Insurance Policy of most practical value to the woman. It is the policy your wife would like, be- cause it gives her a sure monthly income such as she is accustomed to. This is the Safest Way to leave your life in- surance. The monthly Cost of insuring an Income of income cannot be en- $10 per month for 20 years. cumbered or depreciated. GfTase, en The principal cannot be 25 - - $29.41 lost. All) worry about 30. —- 33.47 safe investment is elim- 35 - - 38.76 inated. 40 - - 45.76 45 - - 55.20 THE COST IS LOW J ai nm, on sums up to . $500 in proportion. Write for Rates at Your Age and The income is paid for not less Leam How You can Provide an than 20 years. = The income can be made pay- Absolute Guaranteed Income for able for life of beneficiary at Your Family. Address Dept. N. slightly higher cost | The Prudential Insurance Company of America Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President Home Office, Newark, N. J. comicbooks.com