Judge — September 26, 1908 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

THE EDITOR AND WHITE ‘ditor of a wspaper, was sub- ried in thought, He was Hition, not a the- k up against it, Superior Man- confronting a cot Editor, drawing an Immense Salary, and it was up to him to make Good. ‘This he had d by th provements in Na i New Kalit other Methods known only to Very Superior Managing Editors, The re- sult of his devotion to Duty ina largely augmented Circulation, Indeed, he did not hesitate te nounce in Voeiferous, Vermilion typ that his was the LARGEST CIR ONE OPTIMIST, AT LEAST fee . “ULATION in the City, Th * How's business?” THE YANKER PRINCES CULATION in the City, T “Oh, looking up."” rics made simi- t disturb him mere Imi- roduetion of the ge De 1 Novel Designs f x, and the thousand nd one rwed this Sr HOW COMANS = AN Even Burbank, Western wizard, Obscure Contemp Never even h 1 In his dreams fr s Four such peaches One Whit. They w tators. ‘That was all. Little girl per, Prices of Advertising were Ad- sf dlus' ary. This wa Mother“ Yes, dear, 1 Office, and the Mansysingg Little girl Well, why don’t 1 get f his business. muddy when 1 drink?” nts d state REASONABLE. +» mamma, ain't 1 axed Circul nthe Ine was Perfectly Legiti Consequent u dito the Lin ness Office, whieh hi apprised of it. no Visible Connection with the Editor or did hi Business was not be The Managing Editor continued his Efforts with Fery al the Cireu- lution continued to increase, But the Advertisers would not ve-an Inere emma of Rates. ‘They were willing to play the Limit, but they did not wish the Roof to be raised to aecommod Ator about this stay the Opportunity of the Managing: Ealit- or's Life. len cM tg Editors rn, of @ ’ Scoor its Virtues would last not for a Day only, but for Weeks a jew Readers every day. [t would 000, cash, to secure it, with the necessary incident ses. ‘The M full authority over incidentals, but he must yo Higher Up for a Larg alled a meeting of the General Council, including. the Business: Man F, that Commercial-minded person who is ordinarily kept Dow rs somewhere out of the Lime-tliggh ‘The Managing E «the Editorial End of the Couneil exploded with Enthus | pened, and they turned Admiringg Eyes upon the Superior Manayring: Editor, who blushed with Modest Pride, Next ¢ he Business Manager, He had a Hook up his sh ‘he said in Hard, Unfecling tones, “* that this proposition will ine crease our Cireu- fy —e lation by about |! ~ ne” k “At a Mod- crate Estimate,” AN OLD TIMER, replied th agginy as it were, to keep his courage up. “1 would not be at all surprised if it did not hit the hundred-thousand mark."* Very well," continued the Busi r with steely coldness; “let us split: the difference and call it 75,000, Our present eireulation is ) 150,000, With white paper costing what it now does, we are losing money on every paper we sell, If you increase our circulation fifty per cent., you increase our losses fifty per cent., not to mention the $5,000 you ask for to effect the additional loss, That's a E rising from the Council tabl time to verify it.” ‘The Council, with Dampened Ardor, dissolved, and the Managing Ed. r returned to his chair, where he became submerged in Thought, as re noted, And the Condition confronting him was This: If he did not Earn his Salary by supplying rs with the Stuff which would In- the tion, he would lose his job; and if he Increased the ion the Paper would Lose the Money out of which his Salary was paid, thus letting him in Bad, Now how was he to E: Business Peremsen | ~ . TIS a curious fact seldom A SHI OF DESERT. vHE HEAVING ‘TWO. comicbooks.com