Judge, 1908-09-26 · page 13 of 16
Judge — September 26, 1908 — page 13: what you’re looking at
What you’re looking at
This is primarily **advertising masquerading as editorial content**—a common practice in early 20th-century magazines. The page celebrates William Penn, Pennsylvania's founder, to promote Budweiser beer. **The Strategy**: The text presents Penn as a noble historical figure who introduced brewing to colonial America and argues that "moderate use of a good malt beer helps to create the noblest qualities of mind and soul." This frames beer-drinking as patriotic and character-building, rooted in American founding ideals. **The Sales Pitch**: The right column pivots to Anheuser-Busch's commercial claims—that their Budweiser uses superior Saazer hops (from Bohemia) for digestive health benefits. The "Tonic properties" language appeals to contemporary beliefs that beer had medicinal value. **Modern Context We'd Miss**: - Early 1900s brewers routinely made health claims about beer - Linking products to national founders and history was standard advertising - Judge magazine mixed satire with paid promotional content - The Bohemian hop reference reflects pre-Prohibition era celebration of imported brewing traditions This isn't satirical commentary—it's straightforward brand promotion dressed in historical narrative.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
William Poeun MONG all the builders of this Nation none deserve more lasting gratitude than this stout old “4 Quaker Champion. Irish and English prisons could not conquer his spirit, and from a cell in the tower of London he conceived the idea of founding beyond the seas a state wherein Brotherly Love—Peace On Earth and Personal Liberty might be- come living facts. Thus Pennsylvania was founded. When colonial governor he introduced vine-growing and brewing and at Penn- bury Manor he had a brew house.” Above middle height—well built and agile— William Penn in his early days was an expert swordsman, a courageous soldier, and a splendid athlete. He died at 74, and the results of his life’s doings bear eloquent witness that the moderate use of a good malt beer helps to create the noblest qualities of mind and soul. His statue stands in Philadelphia, 547 feet high—for all the world to see. *National Magazine of History— XVI, page 154. The True William Penn, page 333. Dictionary of National Biography— Vol. XLIV. Eddy’s Alcohol in History, pages 181, 191, 193, 203, etc., ete. the medical’ world because of S| its great Tonic properties for stomach disorders. It is found in the highest and most effective form in Saazer Hops, grown in the Province of Saaz, Bohemia. | L ]UPULIN has created a stir in <a The Anheuser-Busch Brewing Ass'n, St. Louis, U. S. A., import more of these hops than all other brewers in the United States, and use them exclusively in their famous Budweiser THE KING OF ALL BOTTLED BEERS Bottled Only at the ANHEUSER-BUSCH BREWERY St. Louis, Mo., U. S. A. Corked or with Crown Caps For Sale at All Hotels, Clubs and Bars comicbooks.com