Judge, 1908-08-29 · page 13 of 16
Judge — August 29, 1908 — page 13: what you’re looking at
What you’re looking at
This page is primarily a **Budweiser beer advertisement** using editorial praise of Carl Schurz—a real German-American Civil War general and statesman (1829-1906)—as marketing cover. The biographical text celebrates Schurz's revolutionary background, Lincoln service, and advocacy for "Personal Liberty," then crucially claims that beer-drinking gave him vigor throughout life. This segues into the right-column advertisement claiming Budweiser is health-promoting rather than injurious. The strategy exploits Schurz's German heritage and credibility to endorse the product to German-American readers. By attributing Schurz's success partly to malt consumption, the ad conflates patriotic virtue with beer-drinking—a common advertising tactic in the early 1900s when medicinal claims for alcohol were legally permissible and ethnic marketing was standard practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Carl Schurz Major General U. S. AL O living man ever had a more extra- ordinary, eventful and romantic student of Bonn, who began life as a German Revolutionist and ended it as an American statesman. His famous and dashing exploit, the rescue of Kinkel (hero of Rastadt), has been immortalized by Spielhagen, in a thrilling drama of marvelous beauty and exquisite charm.* No more ardent advocate of “Personal Liberty” ever breathed than this elo- quent and valiant lieutenant of Abraham Lincoln, who fought to the very last (with tongue, sword and pen) and died, at three score years and seventeen, bear- ing with conscious dignity, the threefold honors of Prussian patriot, Independent statesman and Union general. From youth to old age the delicious and wholesome juices of the malt put iron into his blood, giving life and force and power to all his thoughts and doings. *Any biography of Carl Schurz. IH E who says | that good barley qj beer is an injurious drink is — stating an untruth. There is no more healthful drink in the world than a glass of Budweiser Combining the nourishing qualities of select Barley-Malt and the tonic properties of the highest grade of Bohemian Hops, it is food, drink and a tonic, invigorating every tissue of bone and brain. THE KING OF ALL BOTTLED BEERS Bottled Only at the ANHEUSER-BUSCH BREWERY St. Louis, Mo. Corked or with Crown Caps For Sale at All Hotels, Clubs and Bars comicbooks.com