Judge, 1908-08-15 · page 13 of 16
Judge — August 15, 1908 — page 13: what you’re looking at
What you’re looking at
This is primarily a **Budweiser beer advertisement**, not political satire. The page uses James Monroe (Fifth President) as an authority figure to lend prestige to the product. The left column presents Monroe's biography—his attendance at Patrick Henry's famous liberty speech at William & Mary, his Revolutionary War service, his rise to power, and notably, his "hospitable home at Oak Hill" where "good ale was brewed and ever on his board." This final detail establishes Monroe as a gentleman who appreciated quality beer, connecting him to the product. The right side then pivots to advertising Budweiser as "THE KING OF ALL BOTTLED BEERS," using conditional statements ("WHEN...THEN") to claim that Budweiser cannot be surpassed until nature and science improve—an exaggerated marketing claim. The juxtaposition is meant to suggest that if a refined Virginia gentleman like Monroe valued good ale, consumers should trust Budweiser. It's a **prestige-through-association** advertising strategy rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dactetaedttche, Saiadtiadl “ae ye tw Me James Monroe Fifth President of the United States. T was in the Hall-of Oratory, William and Mary College, 1776. Patrick Henry stood on the platform; elo- quently, passionately, convincingly, he spoke of human rights, consti- tutional guarantees, Personal Liberty. A young student, tall and blonde, with eyes of blue and heart of fire, listened in- tently. Tossing aside cap and gown, he buckled on his sword, saying, ‘‘Words are good; deeds are better.” At Harlem, White Plains and Brandy- wine, he fought bravely; and on a bitter cold Christmas morning his blood splashed the frozen paving stones of old Trenton Town. Step by step he rose to power; and today his name is inseparably associated with the most significant international Doctrine of modern times. At three score and fourteen he died—a true Virginia gentleman —the descendant of an old family of Scottish Cavaliers—and at his hospitable home at Oak Hill, good ale was brewed and ever on his board. Keferences: Biography by Dan'l C. Gilmore, Appleton & Harper's Enc. WHEN old Mother Earth grows better malting barley than northern soil produces— WHEN the fertile valleys and verdant mountain slopes of Old Bo- hemia grow better hops— WHEN nature produces better and purer waters— WHEN brew-science has been devel- oped to a higher art-— THEN, and not till then, will it be possible to produce a better beer than Budweiser THE KING OF ALL BOTTLED BEERS Bottled Only at the ANHEUSER-BUSCH BREWERY St. Louis, Mo., U. S. A. Corked or with Crown Caps For Sale at All Hotels, Clubs and Bars comicbooks.com