Judge, 1908-08-01 · page 13 of 16
Judge — August 1, 1908 — page 13: what you’re looking at
What you’re looking at
This is primarily **Budweiser advertising disguised as patriotic content**, likely from the Prohibition era or just before it. The ad invokes Major General Israel Putnam (Revolutionary War hero) to argue that beer consumption is patriotic and wholesome. It describes his tavern, "The General Wolfe," as a gathering place where veterans toasted "Personal Liberty"—a transparent jab at Prohibitionists who sought to ban alcohol. The final rhetorical question—"what living Prohibitionist dare stand up and say, 'I am a purer patriot than he?'"—is the satirical punch: it equates drinking beer with patriotism and suggests Prohibitionists are *un*-patriotic. This represents beer industry propaganda against the temperance/Prohibition movement. The page uses false historical legitimacy ("Appleton's Encyclopedia—Facts all well known") to lend credibility to what is essentially a commercial argument wrapped in Revolutionary nostalgia.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
|'T |HE art of brewing has lea] been vastly improved lc in the past fifty years. Formerly brewing was an ex- periment—now it is a science. Budweiser Is a true cereal beverage foaming with creative life, exquisitely delicious to the HE hero of Bunker Hill—who first taste, unequaled for daily marshaled the Riflemen of the fi il f ’ Revolution—and left his plow ‘amily use—one oF natures standing in the furrow to hoist best gifts toman and as health- the banner of defiance against leg- fi l oe d zi h islative oppression! Who has not heard ul as It 1s pure an rich. of him? Wh thers faltered and le, f. THE KING OF ALL en others faltered and grew pale, fac- ing fearful odds, this intrepid old Puritan BOTTLED BEERS Commander remained stronghearted, steadfast and true. His tavern, known to fame as the “GENERAL WOLFE,” was (in its day) a celebrated meeting place for Revolutionary veterans. Major General Putnam, UW. H. A. In its cozy bar parlor they delighted to periodically gather and drink with him the foaming juices of the malt; toasting each other in memory of the splendid and heroic days when they gave blood and treasure to found this nation and write the immortal principle of ‘PERSONAL LIBERTY” in our laws forevermore. Hale, hearty and generous minded to the Bottled Only at the last, Israel Putnam died at eighty-three, ANHEUSER-BUSCH BREWERY and what living Prohibitionist dare stand St. Louis, Mo. up and say, “I am a purer patriot than he?” Corked or with Crown Caps For Sale at All Hotels, Clubs and Bars Appleton's Encyclopedia—or any Biography. Facts all well known, a ees comicbooks.com