Judge, 1908-07-11 · page 11 of 16
Judge — July 11, 1908 — page 11: what you’re looking at
What you’re looking at
This page from *Judge* contains primarily **humorous short anecdotes and advertisements** rather than political cartoons. The jokes mock everyday situations: a lightning bug commercializing itself, a man caught skipping a funeral to attend a baseball game, a naive countryman waiting to "see" a telegraph message travel, and misunderstandings about rowing and Harvard crews. These reflect early 1900s American social anxieties about modernization, materialism, and rural-urban cultural gaps. The substantive content is **advertising**—notably lengthy testimonials for Postum (a coffee substitute) and Evans Ale. The Postum ad features a woman's dramatic conversion story about how abandoning coffee "cured" her nervous system, reflecting period health anxieties and marketing tactics that positioned products as medical solutions. The page shows how *Judge* blended light satire with commercial messaging, using humor to sell products to its middle-class readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
COMMERCIALIZED. ‘WISDOM OF AGE. The lightning bug exclaimed, ‘*No more“ Ma, why don’t you keep out of the ment do I find parlor? Things are running smoothly In y small glimmer o'er now. of my kind. You ain't engaged yet, daughter, . and your ma knows from experience that * For, as [look my b 3 o'er, |@ young man who finds things running 1 they deem it ve for gain and never for The public benefit. | too smoothly is apt to get bored and quit!""—Kansas City urnal, THE EVENT JUSTIFIED HIM, ‘They met on the bleachers. I thought you got off to go to a funeral,” sneered the be “Well, what do you call this?" de- manded the bookkee visitors scored on errors by the home team, —Louisville Courier-Journal, + And so anew I shall begin With thrift to make amends, I'll straightway put a meter in, And wait for dividends Washington Star, LOVE'S LABOR LOST. A benevolent old gentleman, brimful of information, saw a rustic sitting on a fence, gazing earnestly at the telegraph Going up to the countryman, he { WIFE WON. wires. Y CONVINCED. 4 + Waiting to see a message go ‘long, © enough to try new and then generous the benefit of their eb enough to gi | experience. A very “ conservative" Illinois man, however, let his good wife find out for he said at last,“ as you know herself what a blessing Postum is to| something of the matter, T hope you will those who are distressed in many ways spread your knowledge among your by drinking coffee, The wife writes: mates on the farr “No slave in chains, it seemed to m “But [don’t work on a farm,’ replied Was more helpless than I, a coffee cap-| the rural citizen, tive. Yet there were innumerable warn- “Where, then, may Task?” ings —waking from a troubled 8! “My mates and [are t a feeling of suff men, an — and out of breath, Pearson's W of the heart that frightened me. | Common s on, and my bet- man grinned and said, "Aye benevolent old man got on the ‘ter of an Th The wall, and for the next qui hour tried hard to dispel his ignorance. WAS SHE JOLLYING HIM? ter judgment told me that coffee drink- He (at the dance) “See that big, i8.Was the trouble, At last my nervous oe he system was so disarranged that my phy- strapping fellow over there? He rowed with the boys from Cambridge.’” sician ordered ‘ no more coffee. knew ha orect Hee haunt know they ever 1 knew it, too. Leapitulated. Prior to ME Dee eee ieee don't understand, this our family had tried Postum, but I mean he pulled in the Harvard crew.” ah amid learned later, “Oh, now see. He's a polices 1 (2. 200 RNG NB ior man, But what was it the Harvard Determined this time to give Postum rew did to be pulled. in?”—Boston fair. trial, 1 prepared it according to Teisceine ' ; directions on the package— that is, boiled id it fifteen minues after boiling com- menced, obtaining a dark brown liquid MODEST. ie 1 with a rich, snappy flavor similar to coffee, When cream and. sugar were added, it was not only sgood but delicious. toting its beneficial effects in me, ' the rest of the family adopted it—all except my husband, who would not ad- mit that coffee hurt him, Several weeks clapsed, during which I drank Postum two or three times a day, when, to my surprise, my husband said: ‘1 have de cided to drink Postum, Your impro ment is so apparent—you have such fine color—that I propose to give credit where credit is due.” And now we are coffee-slaves no longer.” | Name given by Postum Co., Battle Creek, Mich. Read * The Road to Well- ville,” in packages. ‘There's a Re Mevehant—" VM give as clerk to start with, and you are worth. Is that satisfactory Applicant —* Oh, perfectly; but do you think the firm can afford it Muastrated Bits, ou a position y you what. Ever read the above letter? A new from time to time. They uine, true, and full of human interest. = . A cores: A DUSKY MALAPROP. = Parson Flatfoot ** Mawnin’, Sistah Soothes the acl <, ¥ &, ethos ve Stemiaeh, = Snowball n Brudder Snowball Quenches the Thirst Sharpens the Appetite Satisfies All Wants dis mawnin’ ? Sister Snnwball—* He am pow'ful bad jdis mawnin’, parson. De doctah done Fvang = fraid he am gwine ter be a fidel.""—Chicago News. petizing af been wid Abbatt's Hitters hay THE LAMB AMONG WOLVES. “ Millie,"’ said the young man, as he slipped the engagement ring on her fin- Pa have you told your mother about thi For Picnics For Yachting “Oh, you innocent!" exclaimed Miss For Fishing For Golfing Millie. ‘* Why, Clarence, mamma knew For Camping For Motoring it six months before you did! —Chicago to Splits as well as regular size bottles | Tribune. | DAINTY pastries, pies and desserts—delicious, attrac- tive, out of the ordinary—are the pride of the cook who uses CORN OSWEGO stincn For filling for cream, lemon, rhubarb, pineapple, strawberry and other fruit pies, nothing equals Kingsford’s. It makes them delicate and delicious. Improve your cooking by following “Original Recipes and Cooking Helps” by two cooks who know. Free on request. Insist upon the old reliable Kingsford’s Oswego Corn Starch. Pound packages,10¢, T. KINGSFORD & SON, OsweGo, N.Y. MATIONAL STARCH CO., Soccissex8 WITH IMPROVEMENTS. 0 you acknowledge overcoat. Anything SURE INDICATION. “* Why do you think that Billings is an ardent Roosevelt man?” Magistrate having stolen th nk a glass more to say?" }eCAUSE will neve of lemonade without a‘ bigstick' init.” Prisoner Yes, your honor. I had —Seranton Tribune, to have the sleeves relined."’—Punch, ON THE OUTINGS of the season's sports, thousands will, under the heat and fatigue, feel the need of cheer and comfort. HUNTER WHISKEY THE PURE AND PERFECT STIMULANT will be first sought for Health and Hospitality, and it gives this hint — “Take a Dainty Hunter Julep” with its fresh and fragrant mint. ‘WM. LANAHAN 2 SUS, Bait comicbooks.com