Judge — June 20, 1908 — page 2: what you’re looking at

What you’re looking at

# Peter's Milk Chocolate Advertisement This is primarily a **product advertisement**, not political satire. It promotes Peter's milk chocolate, claiming it as "the original milk chocolate" and "the purest and most perfect of all chocolates." The ad features a mountaineer triumphantly planting a flag on a peak, with the slogan "High as the Alps in Quality." The imagery associates the product with Alpine excellence and achievement—a common early 20th-century marketing tactic linking consumer goods to prestigious European traditions. The text claims the chocolate was "nominated in a world's convention" and "elected by acclamation in every country," humorously positioning it as a globally recognized superior product. It promises the chocolate sustains athletes, refreshes travelers, and appeals to women and children. The importer was Lamont, Corliss & Co. of New York.