Judge, 1908-05-16 · page 11 of 16
Judge — May 16, 1908 — page 11: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large Miller High Life beer advertisement claiming the product is "as much food as bread" and contains digestive aids. The ad emphasizes the beer's purity and automated bottling process to appeal to "cultured taste." Below the ad are several **short comic anecdotes** mocking various social types: a clergyman who doesn't understand business ("catch the church trade"), a congressman defensive about backroom deals, a woman misusing vocabulary ("deleterious" instead of "delighted"), and a pretentious musician exposed for improvising. A poem, "Warm-Weather Girls," jokes about aging women at resorts dressing young and flirting excessively—reflecting period attitudes about female vanity. At bottom right, **Evans' Ale** advertises as a summer beverage for hotels. The humor targets hypocrisy, pretension, and social climbing—typical Judge satire—but the page is fundamentally commercial, using humor to sell beer and ale to readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
FACTS Miller High Life, Milwaukee’s leading beer, is as much food as bread. The 3 1-2 per cent. of alcohol it contains is itself an aid to digestion, while the Bohemian hops used are an appetizer, and the bountiful amount of extract—obtained from the finest barley malt after being thoroughly filtered, is forwarded through a special pipe line into glass storage vaults in the bottling establishment, from ff whence it is filled into bottles by an automatic device, thus avoiding the loss of carbonated gas, and never being touched by human hands, It appeals exactly to the cultured taste of the beer connoisseur. ASK FOR IT. aS ‘BEER Age dl ILWAUKEE CAUGHT THE IDEA. | MUTUAL, HIS ONLY CHANCE. HAD NO KICK COMING. said the Rev. Mr. * said Mra. Grouchy, ‘| ‘* Why did you shake your fist at the| Jnvestor (angrily) —"' S be made to appre-|don’t like the looks of that man’ who| speak told me I’d surely clear bet ligion.”” called to see you last night.”” “W six hundred dollars on that deal.”” “Some people, Goodman, “* ean ne replied the congressman, ‘I cs the value of That's rig! replied Mainchantz, il,’’ replied Bridget, ** ain’t| didn't want the whole session to slip by “Well?” the merchan' they don’t know how to i a’am? He said the same] without my h if made a motion of} tor—** W. —Philadelphia Ledger. _| dollars and seventy-five cents on i Broker—" Then you've got no kick. | That's between five dollars and six hun- dred dollars, isn’t it?”"—Exchange. catch the church trade at all."’—Ex. Exchange. | some kind DOESN'T BOAST. Stranger —‘* This village boasts of a choral society, HE GOT IT. “* No; we juste “*James,"’ said Mr. Rakeley, ‘I be- dure it with resignation. lieve you saw me—er—saluting the Tit-Bits, nursemaid."" “Why, , sir,’’ replied the butler, p quiet about MRS. MALAPROP. “Well, it’s best to ke “ eq |it. Do you understand?” 1 was awfully worried |it,, Do you i about Johnny when he hi Yes, sir,"" replied James, with up- that last aiek-apell" said Mrs, turned palm; ‘silence is golden, sir.” Lapsling, ‘* and when the doc- | /*ehange. tor told me he was going to yet well, I went fairly dele- Summer terious with joy."'— Chicago Tribune, Hotel Men SHE KNEW, OF COURSE. should order now a supply of e and insure the hap- Mrs, _ineas of their future guests. ** Professor,"" I to the distinguished 9 musician who had been en- EVANS WARM-WEATHER GIRLS. gaged at a high price to en- Now is the season come, when blooms tertain her guests, ‘* what was ‘The summer girl in her'summer plumes, that lovely selection you | And a summery air, (Asa matter of fact, played just now? ; ‘The older she is, the younger she'll act.) : “That, madam,” he an-/ is constantly growing in popular And the kittenish dame, with her kid-like curl, swered, glaring at her, ‘* was Is happy to think she’s a summer gitl. an improvisation. ond makes hove ir “ Ah, yes; I remember now, | 1° 40S 800 Mee and So, boys, when for the resort you head, I knew it was an old favorite, | — dhwave in prime condition. ‘Where the men are scarce and the place looks dead, but I couldn’t think of the | to~sputs~ as wet! as regular size Pick out a good one! Size up what's what, ' we For summer girls and summer not ! name of it to save me."—| 1796.4. EVANS & SONS~1%8 aM. WORTH COLWELL, THB Medsen, New York. comicbooks.com