Judge, 1908-04-18 · page 13 of 18
Judge — April 18, 1908 — page 13: what you’re looking at
What you’re looking at
This page is primarily **advertising**, dominated by a large Miller High Life beer advertisement at the top featuring a decorative figure holding beer bottles and hops. The ad uses health claims common to early 1900s marketing—asserting beer is "as much food as bread" and aids digestion. Below the main ad are several brief **humorous anecdotes** typical of Judge's satirical humor: - "How They Happened to See a Real Witch" plays on a woman's sarcastic response ("Not lately!") when asked if she's kissed the bride - "Proof" jokes about an intellectual wife whose husband lacks buttons - "Only the Runner-Up" depicts a groom's disappointed groomsman - "Knew the Size" features a clerk deducing collar size from wives' shopping habits - "Could See Through Him" uses wordplay about a thin soldier These are genteel, domestic humor pieces reflecting early-20th-century assumptions about gender roles and marriage. The page also includes advertisements for **Evans Ale** and **Barker Brand collars**, typical period marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Miller High Life, Milwaukee’s leading beer, is as much food as bread. The 3 1-2 per cent. of alcohol it contains is itself an aid to digestion, while the Bohemian hops used are an appetizer, and the bountiful amount of extract — obtained from the finest barley malt is the food. after being thoroughly filtered, is forwarded through a special pipe line into glass storage vaults in the bottling establishment, from whence it is filled into bottles by an automatic device, thus avoiding the loss of carbonated gas, and never being touched by human hands. _BEER HOW tell what the weath- PROOF. er is going to be by what you are going) — Hyker—‘* Browning's wife must be an to do that can be hurt by it. Ex. intellectual woman,” Pyker—'* Why do you think $0?" | Hyker “Tnotice he seldom has any Home Herald. | buttons on his cloth ONLY THE RUNNER-UP. The best man thought he'd take a look around and see that running as a fastidious bri it, and up in the room where the displayed, alone and unhappy- jlooking, he came upon a youth, s ingly ready, like the wedding guest the English poct, to‘ beat his breas' He was wandering about, looking at sil- ver and cut glass without seeing them, and the best man hardly knew how to ap- proach him. ** Er—have you kissed the bride?”” he | asked at last. COPHRIOMT, 1908, BY JUDGE COMPANY, NEW YORK. It appeals exactly to the cultured taste of the beer connoisseur. ASK FOR IT. THEY HAPPENED ‘TO SEE A REAL WITCH. —Klods Hans ‘And the answer told far more than its two meagre words might have been ex- pected to. It was, ‘Not lately!” Lippincott's. |‘ T wantsome e said a lady ina Lam afraid I have forgotten t “Thirteen and a half, ma'am?’ . How on earth did you jemen who let their wives buy | their collars for ‘em are almost always about that size, ma'am," explained the observant clerk. — Everybody's, COULD SEE THROUGH HIM. A fine, robust soldier, after serving his country faithfully for some time, be- came greatly reduced in weight, owing to exposure and scanty rations, until he was 80 k he could hardly stand. Con- sequently he got leave of absence to go home and recuperate. He arrived at his home station looking very badly. Just as he stepped off the boat, one of his old friends rushed up to him and said, | “* Well, well, Pat, I am glad to see you're back from the front.’” Pat looked worried and replied, ‘* Be- gorra, I knew I was getting thin, but I nivver thought you could sce that | much.""—Mystic Worker. OVERCOMES the monotony of food and promotes that harmony of mind and matter so conducive to longevity. IN “SPLITS,” TOO. C. H. EVANS & SONS, HUDSON, N.Y. Collars «ns Cuffs GR BARKER BRAND: RK MaDe oF LineN ts “156 FOR 25¢ sizes Sizes 4 comicbooks.com