Judge, 1908-02-22 · page 11 of 16
Judge — February 22, 1908 — page 11: what you’re looking at
What you’re looking at
This is primarily a full-page advertisement for The Prudential Insurance Company, not satirical content. The page showcases the company's 1907 financial performance—$272 million in life insurance issued, $1.3 billion total in force, and substantial payments to policyholders. The only visual element is The Prudential's logo: a circular seal depicting Gibraltar with the text "If You See It In the Poultry It's So," playing on Gibraltar's reputation for strength and permanence as a metaphor for the company's stability. The advertisement emphasizes new affordable insurance products—"New Industrial Policy" and "Low Cost Ordinary Policy"—positioning Prudential as offering "More Life Insurance for Less Money Than Ever Before." This reflects early 20th-century expansion of life insurance into working-class markets. No satire or political commentary is evident; this is straightforward corporate marketing claiming financial strength and consumer value.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
272 Million Dollars Life Insurance, Issued and Paid for during 1907, on over 1,500,000 Policies, is the Magnificent Record of | THE PRUDENTIAL Total Insurance in Force, Over $1,337,000,000 on Seven and One Quarter Million Policies. Paid Policyholders during 1907, o : 18 Million Dollars Total Payments to Policyholders to "December 31, 1907, over - 141 Million Dollars Loans to Pohyholders, on Security of their Policies, Dec. 33, 1907, over 7 Million Dollars Tax Payments by Company in 1907, over - 1% Million Dollars REDUCTION IN EXPENSES IN 1907, on a Basis | 1 Million Doll Equal Premium Incomes in 1906 and 1907, inearly . MMron. Monars. Gain In Insurance In Force, In 1907, over 84 Million Dollars This was a Greater Gain than In 1906. The Prudential through its Splendid Equipment, Experience and Organization Has Given, Since the Introduction of the New Industrial Policy and New Low Cost Ordinary Policy More Life Insurance for Less Money Than Ever Before. The Prudential Insurance Co. of America Incorporated as a Stock Company, by the State of New Jersey JOHN F. DRYDEN, President Home Office, Newark, N. J. comicbooks.com