Judge, 1908-02-08 · page 11 of 16
Judge — February 8, 1908 — page 11: what you’re looking at
What you’re looking at
This is a **Schlitz beer advertisement**, not a political cartoon. The page promotes Schlitz as "The Beer That Made Milwaukee Famous" by emphasizing purity as its defining quality. The ad argues that while good materials (barley, hops, yeast, water) and skilled brewing create decent beer, absolute purity is superior and justifies higher costs. It instructs consumers to verify authenticity by checking that bottle corks or crowns are branded "Schlitz." The decorative hops imagery frames the text. For modern readers: this reflects early 20th-century beer marketing emphasizing safety and quality assurance—concerns born from the era's widespread contamination and adulteration of food and beverages before FDA regulations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The goodness of Schlitz is due to materials; to the barley, the hops, the yeast and the water. And to the skill of the brewer. All that money and skill and care can accomplish is done to make Schlitz beer good. But greater than goodness is absolute purity. That is the rarest quality in beer, the most important and the most expensive. We double the necessary cost of our brewing in order that Schlitz beer shall be pure. The best of materials help to make the beer good. But punty does more. It makes Schlitz beer good for you. Ask for the Brewery Bottling. See that the cork or crown ts branded Schlitz. The Beer That Made Milwaukee Famous. comicbooks.com