Judge, 1907-11-30 · page 15 of 16
Judge — November 30, 1907 — page 15: what you’re looking at
What you’re looking at
This is **not a cartoon**—it's a full-page advertisement from Judge magazine for President brand suspenders and garters, with bonus calendar art. The ads exploit the word "President" as a product brand name to create satirical wordplay. The headline "GIVE President Suspenders" puns on gift-giving advice, treating a mundane clothing item as if it were a prestigious choice. References to "Philip Boileau paintings" and elegant packaging suggest the product capitalizes on refined aesthetics to sell practical menswear. The humor is gentle—the ads promise durability and comfort while wrapping cheap merchandise (50 cents) in attractive Christmas boxes featuring famous artwork reproductions. For modern readers, this reveals early 1900s advertising strategy: marketing ordinary goods through association with art, status (the "President" brand name), and celebrity artist endorsements (Boileau). The combination box bundling suspenders with "Ball Bearing Garters" suggests these were complementary men's accessories of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
far CHRISTMAS: GIVE Presidents I Suspenders It is always advisable when selecting presents to buy the things known Preident Supender Chstmas Box, tO be good. Of all suspenders Presidents are the ~ &\ best known and best liked. They’re the easiest, most comfortable and most durable suspenders. President Suspenders in handsome Christmas boxes decorated with reproductions of Boileau paintings in colors, make splendid presents for Father, Husband, Brothers, Brothers-in-law, Cousins, Nephews and Friends. Give each a Christmas box of Presidents. If your home stores have no President Suspenders in Christmas boxes, buy of us by mail. 50 cents postpaid. ‘S THE C. A. EDGARTON MFG. CO., 591 MAIN STREET, SHIRLEY, MASS. President Suspenders _4%>_ Ball Bearing Garters Our Christmas “Combination Box” contains a pair of President Suspenders and a pair of Ball Bearing Garters, and costs 75 cents. Suspenders 50 cents—garters 25 cents— no charge for the beautiful colored Christmas picture box. You will not find anything else so useful, so prettily boxed for so little money. ‘The suspenders and garters are the kind worn by most men, so you are sure of the right kind. And there's much satisfaction in knowing you made the right selection. If your home stores have no “ Combination Boxes,” buy of us by mail. We will send you the Christmas Combination Box of suspenders and garters postpaid, for 75 cents. THE C. A. EDGARTON MFG. CO., 591 MAIN STREET, SHIRLEY, MASS. 1908 Calendar and 3 Philip Boileau Panel Pictures 25c. Copies of Philip Boileau’s pictures are usually sold by art dealers at a dollar and over, yet we give 3 copies of Boileau’s latest paintings with our 1908 President calendar for 25c. The 3 pictures are full figures of beautiful American women—the Debutante, the Bride, the Matron. The decoration is the queen Rose—the rich red American beauty, the delicate pink Bridesmaid, and the glorious yellow de Dijon. The pictures are done in 12 colors on highly finished panels 634 x 15 inches. No advertising on the pictures. They are fit for framing, or grouping and hanging without frames. Ball Bearing Garter. You'll want the 3 pictures and calendar for your room, and perhaps you will buy sets to give as Christmas presents. Each year more orders are received for our calendars than we can fill, it is therefore advisable to order early. We mail the 3 pictures and calendar postpaid, for 25c. Now ready. THE C. A. EDGARTON MFG. CO., 591 MAIN STREET, SHIRLEY, MASS. comicbooks.com