Judge, 1907-11-16 · page 12 of 16
Judge — November 16, 1907 — page 12: what you’re looking at
What you’re looking at
This page combines editorial messaging with product advertising. The upper half presents "Straight Tips From Judge's Counting-Room"—advice to businessmen during what appears to be an economic downturn (likely the 1907 panic). The Judge Company addresses panic and uncertainty by urging rational confidence, then uses this as a sales pitch: they've invested $5,000 weekly in circulation campaigns for *Judge* and *Leslie's Weekly*, adding $200,000 in subscriptions in twenty weeks. This demonstrates faith in the future and positions their magazines as reaching wealthy western readers unaffected by eastern financial crisis. The lower half advertises James Montgomery Flagg illustrations available as photogravures—romantic/sentimental subjects like "L'Amoureuse," "With This Ring I Thee Wed," and "Their Honeymoon—Up in the Clouds." These were sold as one-dollar art prints. The page blurs editorial content and self-promotion, using economic anxiety as leverage to encourage both reader subscriptions and advertiser participation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Straight. Tips From Judge’s Counting- Room MR. BUSINESS-MAN: Business has been a little rocky of late, hasn't it? Lot of people are scared. Think the world is go- ing to pieces. But you Know that is a mistake. We are all going to stay right here and Keep everlastingly at it. Now is the time for people to have their wits about them and to act sane and rational. 3 — TIP No. | : Don't be panicky fle Ae anybody, meade you that things sre going to the dogs. It isa for prudence, but the worl goon. Business will not stop because of the temporary monetary troubles. It’s a good time to ow your faith by your works. All that is required is that every man shall go about his business with a cool head and sound judgment. TIP No 2: We are proving our faith by our works. For instance, are you be aware that, in the past eight months, JUDGE and LESLIE'S WEEKLY have been spending $5,000 a week in a vigorous circulation and subscription campaign in the great central and far wes? It is a good deal of money to spend, but we believe in the future. In twenty weeks we have added over $200,000 of new business in subscriptions to the Judge Company list. It's a pretty good record. Don't you think so? We haven't been saying much about it because we wanted to do it first and talk about it afterward. This additional circulation reaches a great buying constituency among people who have money to spend. We hear a great deal about financial panic in the east, but there is no panic in the west. We have put out our money on faith because we believe JUDGE and LESLIE'S are the leaders in their respective fields and are going to be more so in the future. TIP No 3 ¢ -TO ADVERTISERS: JUDGE and LESLIE'S WEEKLY © D* are family papers. They are read and re-read by an increasing multitude of persons. We ask our advertising friends to bear in mind this big subscription and circulation campaign. When making up your advertising list be sure JUDGE and LESLIE'S are there. By James Montgomery Flagg Copyright, 1907, by Judge Co. L'AMOUREUSE Photogravure in sepia, 15 x 20 One Dollar By James Montgomery Flags Copyright, 1906, by Jadge Co. WITH THIS RING I THEE WED Photogravare in sepia, 14 x 19 ‘One Dollar By Jamet Montgomery Flagg Aten Judge Company 225 Fourth Avenue Copyright, 1907, by Judge Co. “GOOD ENOUGH TO EAT” Photogravare in sepia, 15x 19 ‘One Dollar By James Montgomery Flagg Copyright, 1907, by Judge Co. “YOURS TRULY” Photogravare in blue-black, 13'x 1936 ‘One Dollar Copyright, 1906, by Judge Co. New York THEIR HONEYMOON-UP IN THE cLoups Photogravure in sepia, 15 x 20 One Dollar comicbooks.com