Judge, 1907-10-19 · page 11 of 16
Judge — October 19, 1907 — page 11: what you’re looking at
What you’re looking at
This is **not satire**—it's a straightforward insurance advertisement, not a cartoon. The page compares The Prudential's life insurance premiums against 102 competitors worldwide using a data table and graph. The ad claims Prudential offers the lowest rates while maintaining safety and generous coverage. The "Gibraltar" reference alludes to the Rock of Gibraltar, a symbol of strength and stability—implying Prudential's financial solidity. The tagline "If you see it in the Pouroit, it's so" emphasizes trustworthiness. The graph visually demonstrates Prudential's competitive advantage, showing their premium curve below competitors from American, English, and European companies. The ad targets potential customers and sales agents ("Do you want to make money?"), promising commissions for selling their "New Common Sense Policy." This represents typical early-20th-century insurance marketing: comparing rates graphically, invoking stability symbols, and positioning the company as the consumer's best financial choice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE TABLE TELLS THE STORY A Comparison of Non-Participating Premium Rates Between The Prudential The erage Rates of One Hundred and Two Other Life Insurance Companies of the World. The Premium Rates on The Prudential’s NEW LOW COST POLICY Are the Lowest consistent with Liberality and Safety offered to the public by any Company of corresponding size, importance and_ respon- sibility throughout the World. Policy Conditions in Plain English. Every Feature Guaranteed STRENGTH OF ' GIBRALTAR DO YOU WANT TO MAKE MONEY? Boley" Wate arect tous Yona ‘onda. Annual Premio Annas! Prealam AVERAGE PREMIUM RATES Puan —61,000 $3077 svallble only forages as. Every dollar paid on this NEW Common Sense Policy guaran- tees to the Insured the Largest possible amount of Life Insurance Protection. Send in your age nearest birthday and we will give you further particulars. Address Dept. N. The Prudential Insurance Company of America Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President. Home Office, Newark, N. J. comicbooks.com