Judge, 1907-09-28 · page 11 of 16
Judge — September 28, 1907 — page 11: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but rather a full-page advertisement for Prudential Insurance's new life insurance policy, appearing in *Judge* magazine. The ad uses testimonial marketing, featuring dozens of quotes from Prudential field managers praising the new "low cost" policy as superior, easier to sell, and better than competitors' offerings. The repeated superlatives ("best," "greatest," "wonder") and emphatic guarantees emphasize the product's alleged market dominance. The circular seal reading "If you see it in the Poultry, It's So" appears to be a tongue-in-cheek reference to established advertising slogans of the era—likely a parody of similar trust-building claims used by insurance companies. For modern readers: this represents early 20th-century insurance marketing relying on professional endorsements and repetitive positive claims rather than substantive product details. The sheer volume of manager testimonials was meant to create an impression of overwhelming approval and success.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Like a Whirlwind!! The NEW Low Cost PRUDENTIAL Policy Has Rushed Into Public Favor Every Rate, Value and Feature in the Policy ABSOLUTELY GUARANTEED SEE WHAT OUR FIELD MANAGERS SAY. THEY KNOW. THEY MEET THE PUBLIC FACE TO FACE, AND ARE EXPERTS IN THE STUDY AND SALE OF LIFE INSURANCE CONTRACTS “There has Never been offered to the Public a Policy that so Fully and Perfectly Meets the Rights and Needs of the Insured.”” —Perry & Cummings, Newark, N. J. “ Eliminates all uncertainty as to Dividends. Gives a Contract with Everything Absolutely Guaranteed.” —M. J. Leonard, New Haven, Conn. “ Superior in Every Point to any Policy Issued.” —C. B. Knight, Pittsburg, Pa. “Rates compete with any Company or organization."” —J. L. Overly, Belleville, Mt. “Supplies Demand from Professional and Business Men.’* —Wm. Dutcher, New York, N. ¥. ~ Tis Policy will Sell more readily and in larger volume than any Policy Previously Issued by our Company.” —W. A. Alexander, Brooklyn, N. Y. “ Will prove to be the Best ‘Seller’ we ever had.”” —J. A. Moffitt, Portland, Me. “ Difference in premiums at 4 per cent. Compounded Beats Dividends by any Company.” —J. W. Wilson, Cleveland, O. “The Best Policy on the Market to-day.” 1. N. McGeoch, Baltimore, Md. “It is and is going to be the best ‘ Seller’ the Company has ever put before the Insuring Public.”” |. E, McCabe, Chicago, Nl. “Lowest Rates, Highest Guarantees ever combined in Insurance.” —J. W. Smither, Nashville, Tenn. “Its extremely Liberal Features and its Absolute Guarantees Make it a Wonder.”” —T. E, Fullerton, Philadelphia, Pa. “ With knowledge of Contracts all reputable Companies and 23 years’ experience consider our new Contract In- comparable.”” —W. P. Corbett, Jacksonville, Fla. “The Best and most attractive contract on the Market’? —P. Becker, St. Louis, Mo. “ Meets Public Demand for Cheaper and Better Insurance.” “The Prudential has Something on the Market that the People Want.”” A. Heilmann, Johnstown, Pa, “Legitimate Life Insurance at Low Cost.”” C. Mann, Boston, Mass. “The Best the Company has ever offered.”” , Amann, Harrison, N. J. “The very Best.” —D. A. Sutherland, Columbus, Ind. “The New Policy is all right. It is up-to-date in every respect and is first-class Life Insurance at the Lowest Possible Cost.” —E. W. Hurlock, Bridgeport, Conn. “The Best Policy on the Market, and believe it will be the Means of the Company leading all other Companies in the field.” —C. D, Dille, Muncie, Ind. “*No Possible doubt about its selling qualities.” . —dJ. C. Ludman, Springfield, O. “New Policy surprises prospects. Sweeps the field.”” —W. L. McPheeters, Memphis, Tenn. “Best Policy in 20 Years. Every Prospect Solicited Gives his Application.”” —F. F. Greene, Columbus, O. Hundreds of other Managers, without a dissenting voice, characterize this as The Greatest Advance in Life Insurance in Recent Years THIS IS THE LIFE INSURANCE POLICY YOU WANT. Nothing like it offered be- fore. -Send in your age, and we will STRENGTH OF give you rates. Address Dept. N. hea! The Prudential Insurance Co. of America = E ae Incorporated as a Stock Company by the State of New Jersey JOHN F. DRYDEN, President Home Office: Newark, N. J. comicbooks.com