Judge, 1907-09-14 · page 15 of 16
Judge — September 14, 1907 — page 15: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not satire or political content. It promotes Schlitz beer, a major Milwaukee brewery, by inviting consumers to imagine touring their production facilities. The ad emphasizes manufacturing purity and quality control—plate glass rooms with filtered air, glass-lined aging tanks, white wood pulp filtration, and sterilized bottles. The phrase "cannot cause biliousness" (stomach upset) addresses a genuine contemporary concern about beer quality and digestive health. The tagline "The Beer That Made Milwaukee Famous" positions Schlitz as synonymous with the city's brewing reputation. This appears to be early 20th-century advertising, when industrial transparency and scientific cleanliness were novel selling points meant to reassure consumers about product safety.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘Seq2. o 22 ~@: ~~ How Schlitz beer is brewed, you would never buy any other. You would see plate glass rooms, filled with filtered air, where we cool it. You would see glass-lined tanks where we age it so long that it cannot cause biliousness. How we filter it through white wood pulp. How we sterilize every bottle. How cleanliness is carried to extremes. You would realize better how much purity means if you saw the methods we use, and the amount that we spend, to e attain it. The Beer That Made Milwaukee Famous. comicbooks.com